Actual self

, 13

Actual social self

, 13

Added value

, 51, 88

of retail design

, 89–90

Aesthetic(s)

, 13–14

judgement

, 27–29

Amazon Dash Cart

, 17–18

Amazon Go

, 11

Ambience

, 86–87

Analysis integration

, 126

Anthropomorphism

, 112, 114

Appreciation in arts

, 27–29

Artefacts

, 69, 86–87

Artistic judgement

, 27–29

Atmospherics

, 87, 209, 211

Austrian school theory

, 73–74

Austrian theory

, 71

Autoethnography

, 147

exploration of concepts

, 147–149

findings

, 153–154

implications for business

, 154

methodology

, 149–150

story

, 151–153

Automated teller machine (ATM)

, 200

Behavioural economics

, 75–78

Behavioural sciences

, 85

Bottletop

, 15–16

Brand Design module

, 202

Brand(ing). See also Localising global brands

, 98–99

assets

, 180–181

extensions

, 97

fit

, 99–100, 103

importance of warmth in brand relationships

, 110–113

narratives

, 54–56

purpose

, 52–53

typicality

, 99–100

warmth

, 113–115

warmth in brand preferences

, 112–113

C-technique

, 31–33

Chain store, consistency of experience within

, 179

Changing principle

, 70–71

Classic economic theory

, 78

Classical School

, 69–70

Classical theory

, 72–73

Clothing manufacturing

, 53

Clustering

, 98–99

Co-creation

, 191, 194, 197–198

environment and setting

, 202

evaluative

, 200

generative

, 200

individual survey questionnaire

, 202–203

limitations

, 205

post design

, 202

practice by FRANK

, 199–202

pre-design phase

, 200

process

, 203–204

research design

, 202–203

Co-design

, 197–198

Collaboration

, 193

Colour decoration principles

, 31

Comic Sans

, 114

Confidence benefits

, 15

Consumer culture theory (CCT)

, 31

Consumer experience

, 89, 123, 193

Consumer value

, 68–69, 159

Consumers’ perception

, 88–89, 115

Control

, 14

Convenience

, 11

Corporate social responsibility (CSR)

, 54–56

Correction

, 71

Cortina

, 113–114

COVID-19 crisis

, 19–20, 223

Crossmodal correspondence index (CMCI)

, 44–45

Crossmodal correspondences

, 39–40

aim and scope of studies

, 41–42

methodology

, 42–46

results

, 46–48

studying concept of designing by

, 41–48

Cultural appropriation

, 190

Cultural exchange

, 189, 191, 194

Cultural interpretation

, 190

Culture

, 129

Customer experience

, 26–27, 39–40, 209

Customer in-store experience

, 137–138

Customer value

, 9, 68

conceptualisation

, 10–20

context

, 19–20

interaction between customer and store

, 10–11

multidimensional

, 11–19

personal

, 19

in physical retail

, 9

relevance

, 9–10

trade-off

, 11

Customer-to-customer interactions (CtoC interactions)

, 15

Cyberball

, 112–113

Cybercrimes

, 17

Dark stores

, 222

Design. See also Retail design

, 221

characteristics of design assignment

, 42–44

future of design in retail

, 221–223

key findings

, 164–165

methodology

, 44

research agenda and methodology

, 163–164

results

, 46–48

up-to-date summary on experience and value

, 161–162

Design outcome

methodology

, 44–46

results

, 47–48

Digital retailing

, 221–222

Digital technologies

, 54, 56, 111

Digitisation

, 185

E-personal touch

, 31

E-shopping

, 90

EcoAlf

, 51, 56–57, 59–60

Ecological benefits

, 15–16

Ecological costs

, 18

Ecological validity

, 213–214

Economic theories

, 67, 69–70, 75–77

Economic value

, 68–69

equation

, 67

Effort

, 16–17

Emotional well-being

, 88–89

Endogenous Growth Theory. See New Growth theory

Enjoyment

, 13

Environmental context

, 19–20

Environmental simulation techniques

, 209–210

advantages and disadvantages of representation media

, 215

evolution over time

, 212–214

method

, 210–211

research objectives

, 210

results

, 211–215

Escapism

, 14

Everyday low prices (EDLP)

, 16

Excellence

, 12

Expectations

, 130

Experience

economy

, 71, 159

of intended brand assets

, 179–180

predominance of

, 130

in relation to retail design

, 26–27

in retail design process

, 163

of sensorial and meaning properties

, 177–179

up-to-date summary on

, 161–162

web

, 26–27

Experiential retailing

, 161–162

Experiential stores

, 159–160

External influences (EI)

, 126

Eye-tracking

, 138, 140, 142

Familiarity

, 128–129

Fashion brands

, 53, 57

Fashion industry

, 53

Fast moving consumer goods (FMCG)

, 95, 97

Filtering approaches

, 127–128

Financial risk

, 18

‘Fishing for Litter’ project

, 58

Flagship stores

, 193

FRANK

, 198–199, 201

brand preference

, 204

co-creation practice by

, 199–202

flagship store

, 202–203

Fuzzy front end of design process

, 200

Gaze behaviour

, 140

Global brands

, 187–190

Globalisation

, 185

Grocery store designs

brand assets and sensorial and meaning properties

, 180–181

choice of retail designs

, 174

consistency of experience within chain store

, 179

experience of intended brand assets

, 179–180

experience of sensorial and meaning properties

, 177–179

measurement of experienced properties

, 175, 177

Harrods

, 88

Haverkamp theory

, 40–41

Hedonic value

, 68

Holism

, 39–40

Human capital

, 75

Ideal self

, 13

Ideal social self

, 13

In-store eye-tracking

, 138–139

Independent retailers

, 29

analysis

, 30

empirical findings

, 30–33

implications

, 33–34

media elicited interviews

, 30

methodological considerations

, 29–30

recruiting participants

, 29–30

theoretical considerations

, 26–29

Individual context

, 19

Individual crossmodal congruency score (ICMCS)

, 45–48

Information and communications technology (ICT)

, 54–56

Innovation

, 98–99

Institutional theory

, 71, 74

Integrated analysis

, 124–125

Intended brand assets, experience of

, 179–180

Interaction stimuli, culturally bound narrative of

, 127

International Colloquium of Design, Branding and Marketing (ICDBM)

, 3

Interpersonal benefits

, 15

Introspective research methods

, 149

JBC (Belgian fashion retailer)

, 13

Knowledge gaps

, 69

Labour theory of value

, 69–70

Laundromat services

, 72–73

Liberty

, 88

Local markets

, 187–190

Local shops, revaluation of

, 222–223

Localisation

, 185

Localised retail design

, 189–191, 194

Localising global brands

, 185–186

global brands and local markets

, 187–190

taste-making in retail design

, 186–187

Market context

, 19

Market value

, 68–69

Marketing

, 85

Maya principle

, 99–100

Memory

, 128–129

Mixed methods research design

, 86

Mobile eye-tracking

, 139

Multi-channel marketing

, 25

Multi-layered analysis process

, 125–126

Multi-layered omnichannel consumer experience

, 131

Multi-layered patchwork

, 126

Multisensory design

, 40

importance

, 41

Neo-classical School

, 69–70

Neo-classical theory

, 71–73

New Growth theory

, 71, 75

Nonprofits

, 111

Novelty

, 15

NTU-ADM

, 198–202

Omnichannel customer experience

, 123–125

analysis outcomes

, 131–133

culturally bound narrative of interaction stimuli

, 127

methodology

, 124–125

multi-layered analysis process

, 125–126

shared understanding

, 124

Omnichannel retailers

, 123–124

Online retail environment

, 39

Online shopping choices

, 154

Parameter theory

, 27

Performance risk

, 17–18

Personalisation

, 14, 128–129

personalisation-privacy paradox

, 17

Physical environment design (PED)

, 85–86, 88

application

, 86

Physical retail. See also Retail

, 9, 11

environment

, 39

stores

, 87

Physical risk

, 18

Plain Jane

, 141

Praxeology

, 73

Preferences

, 130

Price

, 16

Primark

, 191–193

Privacy risk

, 17

Product designers

, 40–41

Product excellence

, 12

Profit

, 70

Promotional pricing

, 16

Psychological analysis approaches

, 125, 131, 133

Psychology

, 85

of aesthetics

, 27

Purpose-led brand storytelling

, 54–56

Purpose-led brand/purpose-led marketing

, 52

Recognisability

, 95

Relational benefits

, 15

Representation media, advantages and disadvantages of

, 215

Retail

designers

, 34, 173–174

environments

, 137, 173

market

, 159

spaces

, 89

stores

, 86–88

Retail design

, 3, 72–73, 78, 85, 137–138

added value

, 89–90

for global brands

, 185

model

, 161

participants

, 139

procedure

, 139–140

process

, 160–161

proposal for

, 165–168

results

, 140–142

vs. researching

, 1–2

store setting

, 139

study set-up

, 139

taste-making in

, 186–187

translating academic knowledge

, 2–3

value and experience in

, 163

Retailer(s)

, 15, 34, 67, 89–90, 154

Belgian

, 16

designers

, 68–69

local

, 222–223

Rituals

, 96–97

Scan-and-go technology

, 14

Security risk

, 17

Self-congruity

, 12–13

Self-esteem

, 12–13

Self-image congruence

, 12–13

Self-narrative

, 150

Selfridges

, 88

Semantic transformation method

, 98–99

Service excellence

, 12

Shared value

, 52

Shop

, 25

Shopping destinations

, 85

Snuggle

, 112–113

bear

, 109

brand of laundry detergent

, 109

Social benefits

, 15

Social context

, 19

Social exclusion

, 111–112

consumption in coping with

, 112

Social groups

, 129

Social influence, habit formation, individual self, feelings and cognition, and tangibility model (SHIFT model)

, 54–55, 60

Social isolation

, 111–112

Social life cycle assessment

, 53

Societal benefits

, 16

Societal costs

, 18–19

Sociological analysis

, 126

Southwest Airlines

, 109, 111

Space

, 131

Spatiality

, 86–87

Special treatment benefits

, 15

Standardised retail design

, 188–189

Starbucks

, 14

Status

, 13

Stereoscope Coffee shop

, 15

Stimulus-organism-response approach (SOR approach)

, 33, 125

Store(s). See also Grocery store designs

, 222, 173

designs

, 185

retail

, 86–88

Stories

, 51

Storytelling

, 51

approach

, 150

brand purpose

, 52–53

case study

, 56–60

purpose-led brand

, 54–56

sustainability

, 53–54

theory and practice

, 52

Structural equation modelling (SEM)

, 86

Subjective personal introspection (SPI)

, 149

Supply chain

, 53

Sustainability

, 53–54

Sustainable development

, 53

Synesthetic correspondences. See Crossmodal correspondences

Taste-makers

, 186

Taste-making in retail design

, 186–187

Tentree

, 109

Tide

, 112–113

Time

, 16, 131

Traditionally sensory processing

, 40

Triangular DesignerSpace

brand extensions

, 97

interplay between branding and innovation

, 98–99

Maya principle

, 99–100

method

, 100–102

results

, 102–104

Triple bottom line

, 54

Undergraduate Research Experience on Campus (URECA)

, 203

Unilever

, 109

‘Upcycling the Oceans’ project

, 57

Urbanisation

, 185

Utilitarian value

, 68

Value

, 67–68

behavioural economics

, 75–78

co-creation

, 198

consumer

, 68–69

creation

, 70–75

design

, 78–79

economic

, 68–69

economic principles

, 70–75

economic theories and

, 69–70

in exchange theory

, 69–70

market

, 68–69

perceptions

, 10

proposition

, 9–10

of retail design

, 73, 163

systems

, 71

theories

, 69–70

up-to-date summary on

, 161–162

in use

, 69–70, 198

Virgin Mobile flagship store

, 193

Visual analogue scale (VAS)

, 44, 175

Warmth

, 109

in brand design

, 110

in brand preferences

, 112–113

brand warmth

, 113–115

consumption in coping with social exclusion

, 112

importance of warmth in brand relationships

, 110–113

increasing social isolation and impacts on consumers

, 111–112

Work method

, 42