Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Yam, M.-Y.A. and Lee, A. (2021), "Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 197-208. https://doi.org/10.1108/978-1-80071-579-020211016
Publisher
:Emerald Publishing Limited
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