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Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Yam, M.-Y.A. and Lee, A. (2021), "Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 197-208. https://doi.org/10.1108/978-1-80071-579-020211016

Publisher

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Emerald Publishing Limited

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