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Local Collaboration in Retail Design: A Strategy for Localising Global Brands

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Khan, Z. (2021), "Local Collaboration in Retail Design: A Strategy for Localising Global Brands", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 185-196. https://doi.org/10.1108/978-1-80071-579-020211015

Publisher

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Emerald Publishing Limited

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