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Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Janssens, K., Beckers, C. and Quartier, K. (2021), "Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 137-146. https://doi.org/10.1108/978-1-80071-579-020211011

Publisher

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Emerald Publishing Limited

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