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The Importance of Warmth in Brand Design

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Kim, S., Murray, K.B. and Moore, S.G. (2021), "The Importance of Warmth in Brand Design", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 109-119. https://doi.org/10.1108/978-1-80071-579-020211009

Publisher

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Emerald Publishing Limited

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