The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Mulder-Nijkamp, M., Eggink, W., de Kok, M. and ten Klooster, R. (2021), "The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 95-108. https://doi.org/10.1108/978-1-80071-579-020211008
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited