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The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Mulder-Nijkamp, M., Eggink, W., de Kok, M. and ten Klooster, R. (2021), "The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 95-108. https://doi.org/10.1108/978-1-80071-579-020211008

Publisher

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Emerald Publishing Limited

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