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The Added Value of Designing by Crossmodal Correspondences

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Adams, C. and Vanrie, J. (2021), "The Added Value of Designing by Crossmodal Correspondences", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 39-50. https://doi.org/10.1108/978-1-80071-579-020211004

Publisher

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Emerald Publishing Limited

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