The Added Value of Designing by Crossmodal Correspondences
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
Citation
Adams, C. and Vanrie, J. (2021), "The Added Value of Designing by Crossmodal Correspondences", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 39-50. https://doi.org/10.1108/978-1-80071-579-020211004
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited