Effects of National Culture on Adaptation of Employees to the Innovation in Workplace: The Case of the Middle East and North Africa Region

Abstract

Purpose: This study aims to investigate the effect of culture on innovation within the workplace. Special attention has been paid to Middle East and North Africa (MENA) culture features and their impact on employees’ adaptation to the innovation within their organizations.

Approach/methodology: To achieve this objective, a theoretical study has been carried out. Given its popularity in culture-related research, the Hofstede model has been used to understand the specificities of MENA region culture. An extensive literature review has been employed to investigate the relationship between culture and innovation in the workplace.

Findings: Based on the relevant literature, it can be said that the country’s culture has a considerable impact on how the employees adapt to the changes within the workplace. Some issues of Arab culture that managers should be aware of and suitable solutions have been underlined to improve the adoption of innovation within the organizations in Arab countries.

Research implications: This study contributes to knowledge regarding the association between innovation and culture within the workplace in the MENA region. Findings provide straightforward ways for managers to improve the adaptation of their employees to the growing innovation required by the global market.

Originality/value: This study is among the earliest to focus on the association between innovation and culture within the MENA region. In addition, it is among the rare studies, which explore the main issues of Arab culture that make the adaptation to innovation a complex phenomenon that requires further efforts from managers for successful innovation performance. The limitations, as well as the future research pathways, have been mentioned at the end of this study.

Citation

Ghali, Z., Saidi, K. and Aman, A. (2022), "Effects of National Culture on Adaptation of Employees to the Innovation in Workplace: The Case of the Middle East and North Africa Region", Sindakis, S. and Aggarwal, S. (Ed.) Entrepreneurial Rise in the Middle East and North Africa: The Influence of Quadruple Helix on Technological Innovation (Advanced Strategies in Entrepreneurship, Education and Ecology), Emerald Publishing Limited, Leeds, pp. 181-200. https://doi.org/10.1108/978-1-80071-517-220221011