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Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Evidence for China Commercial Banks

Developing Digital Marketing

ISBN: 978-1-80071-349-9, eISBN: 978-1-80071-348-2

Publication date: 11 June 2021

Abstract

The present study offers insight to the current literature regarding digital uncertainty and the hypothesis of portfolio optimisation by risk estimation index of the geopolitical risks (GPR). The examination investigates the effect of Geopolitical Risk Index which as of late was explored by Caldara and Iacoviello (2018) to shine a light to the impact of worldwide strain and struggle on excellent portfolio weights, and the link between Convex Risk Measures. Moreover, it investigates the way corporate administration, bank explicit indicators influence China banks' marketing profitability. Furthermore, we explored the idea of a directed linear space and given some sets of mathematical objects whose structure is represented by the concept of linear spaces.

Keywords

Citation

Ntasis, L., Kountzakis, C.E., Koronios, K., Dimitropoulos, P.E. and Ratten, V. (2021), "Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Evidence for China Commercial Banks", Thaichon, P. and Ratten, V. (Ed.) Developing Digital Marketing, Emerald Publishing Limited, Bingley, pp. 65-73. https://doi.org/10.1108/978-1-80071-348-220211004

Publisher

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Emerald Publishing Limited

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