In 2019, Brazil had approximately 53.4 million entrepreneurs, of which 60.2% were start-ups. The contingent of nascent entrepreneurs was 11.1 million people and in just one year it grew 390%, a fact that can be explained, on the one hand, by the beginning of the economic recovery of the country which, although timid, began arousing with the gross domestic product closing the year 2019 with growth of 1.1%, and on the other hand, by the slow cooling of the national unemployment rate that reached 11.0% in the last quarter of 2019 (IBGE, 2019). Women have been occupying an important space in the country's entrepreneurial activities, with an initial specific rate of entrepreneurship (total early-stage entrepreneurial activity (TEA)) of 23.1%, similar to that of men, and established specific rates of entrepreneurship (total establishing entrepreneurial activity (TEE)) of 13.9% (GEM, 2019). Despite the enthusiasm brought by the numbers, it is necessary to pay attention to what are the entrepreneurial activities performed by these women, since in a country like Brazil, transformations brought by innovative thoughts, technological development, and expansion of education are not privileges of the entire population. Besides the differences between genders, even among women, the impact of changes in society occurs in different ways, and the “pure” concept of entrepreneurship, associated with innovation and the creation of new products and services, is valid for only a portion of them, leaving to others the broader concept related to creativity, risk, use of available resources, and economic sustainability in a context where individual characteristics and unfavorable structural conditions are intertwined (Haas, 2013). In this sense, the objective of this work is to present the national reality of female entrepreneurship, contributing with the understanding of who are the Brazilian women entrepreneurs that correspond to these “pure” and broad concepts and, therefore, shed light on new studies and research that can contribute with more accurate diagnoses about these women.
França Marques, D.H., Moreira de Souza, N.R. and Rezaei, S. (2021), "Female Entrepreneurship
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