Africa in the Age of Digitalisation

Abstract

This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to digital publishing and photography. There have been quite a range of innovative developments in the global value chain, which are also explored such as the deployment of artificial intelligence and augmented and virtual reality. Everything Digital – Fashion, Film, and Music production and distribution – is considered in the chapter. It also paves the way for further interrogation of the legal landscape and intellectual property challenges in the creative industries – which is the focus of Chapter 6.

Citation

Madichie, N.O. and Hinson, R.E. (2022), "Africa in the Age of Digitalisation", The Creative Industries and International Business Development in Africa, Emerald Publishing Limited, Leeds, pp. 57-70. https://doi.org/10.1108/978-1-80071-302-420211005