Challenges and Opportunities of Africa’s Creative Industries

Abstract

This chapter provides creative industries as a sector of the economy that is largely dependent on audiences and in most cases, a shared experience in some form of intimacy. There is no art that does not require an audience – most activities in this space thrive on the energy of audiences. Consequently, our main focus in this chapter is to assess the impact of the restrictive measures around COVID-19 on the Creative Industries in Africa.

Citation

Madichie, N.O. and Hinson, R.E. (2022), "Challenges and Opportunities of Africa’s Creative Industries", The Creative Industries and International Business Development in Africa, Emerald Publishing Limited, Leeds, pp. 13-26. https://doi.org/10.1108/978-1-80071-302-420211002