Citation

(2021), "Index", Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, Leeds, pp. 253-259. https://doi.org/10.1108/978-1-80071-264-520211016

Publisher

:

Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited

---

INDEX

Index

Accumulation of trust

, 25

Active presence

, 38–40

Adjusted goodness-of-fit index (AGFI)

, 61

Amazon

, 241

App-based marketing

, 241

Apple Business Chat

, 242

Apple’s Safari

, 5

Apriori algorithm

, 244

Artificial intelligence (AI)

, 164, 244

Audiovisual resources

, 42

Average variance extracted values (AVE values)

, 61

Balanced Scorecard (BSC)

, 74, 77

aligning stakeholders’ objectives

, 78–80

leveraging strategic management

, 75–77

promoting corporate communications

, 80–81

proponents

, 74

Banner advertising

, 242

Behavioral intentions (BIs)

, 55

Belonging

, 20, 22

Big data

, 244

Big retailers

, 146

Blogging

, 5

Blogs

, 238

Booking. com

, 37

Bottom-up self-organization

, 25

Brands

, 132, 238

Business models (BMs)

, 199

Business-to-consumer relationships (B2C relationships)

, 242

Business(es)

, 4, 54

strategy

, 75

Camping

, 118

Carrefour

, 146

Case study approach

, 152–153

Cause-and-effect linkages

, 78

Celebrities

, 132, 135

Celebrity endorsements

, 133

effect in social media interactions

, 137–138

Chief communication officers (CCOs)

, 164

Chief information officers (CIOs)

, 164

Chief marketing officers (CMOs)

, 164

Classification algorithm

, 237

Click-through rates (CTRs)

, 240

Cocooning

, 118, 123

Codes

, 94

Collaborative recommendation systems

, 243–244

Communication

, 79, 90, 176

Comparative fit index (CFI)

, 61

Compatibility

, 227–228

Complexity

, 227–228

Confirmation emails

, 238

Confirmatory factor analysis (CFA)

, 61–63

Consumer engagement

, 135

Consumer online brand-related activities model (COBRA model)

, 135

Consumer–brand engagement

limitations and future research

, 140–141

literature review

, 133–136

methodology

, 136–137

results

, 137–138

Content-based systems

, 243–244

Conversation

, 43–44

Coop private label products

, 154

Coronavirus pandemic, strategic communication during

, 6–13

Corporate communication, 80–81, 164–166, 221 (see also Dialogic communication)

adoption of social media for corporate communication by Nigerian SMEs

, 226–227

conceptual development and formulation of hypotheses

, 55–59

data analysis

, 60–65

through digital media

, 3–5

executives

, 54–55

limitations and future research

, 67–68

literature review

, 34–38

management implications

, 67

practitioners

, 1

research method

, 59–60

through social networks

, 34

Corporate cooperation

, 20

Corporate social responsibility (CSR)

, 4, 36, 162

communication

, 167–168

Corporate strategy

, 80

Corporate training

, 117

Corporate websites or blogs

, 2

Corporations

, 238

Cost per acquisition (CPA)

, 245

Cost per action (CPA)

, 245

Cost per click (CPC)

, 244

Cost per download (CPD)

, 245

Cost per engagement (CPE)

, 245

Cost per follower (CFP)

, 245

Cost per install (CPI)

, 245

Cost per lead (CPL)

, 245

Cost per mille metric (CPM metric) (see Cost per thousand metric (CPT metric))

Cost per second (CPS)

, 245

Cost per thousand metric (CPT metric)

, 245

Cost per view (CPV)

, 245

COVID-19

, 2

Crises

, 6, 12

Cross-channel integration

, 152

Cross-platform marketing and advertising

, 244

Crowdfunding technologies

, 164

Customer relationship management (CRM)

, 200

Customers

, 131–132

Data capture and analysis

, 5–6

Department for Children, Schools and Families (DCSF)

, 109

Department of Education and Skills (DfES)

, 109

Department of Innovation, Universities, and Skills (DIUS)

, 109

Dialogic communication

during crisis

, 6, 12

key dimensions to evaluating dialogic communication on social networks

, 38–44

of organizations on social networks

, 34–35

Dialogic loop

, 35

Dialogic theory on Internet

, 35

Diffusion of innovations theory (DOI theory)

, 225

Digital dialogic communication

, 35

Digital ecosystem

, 161–162

Digital entrepreneurial ecosystems

, 161

Digital immigrants

, 119

Digital influencers

, 132–133

Digital marketing (see also Online marketing)

average monthly expenditure on

, 202

budget in proportion to total annual advertising budget

, 202

documentation of digital marketing plan

, 208

expenditure on

, 205

frequency of digital marketing budget allocation

, 206

measuring success of digital marketing efforts

, 208

outsourcing and/or in-house digital marketing activities

, 207

ranking of digital marketing activities

, 203–204

Digital media, 1–2, 33, 54, 150–152, 162–164, 244 (see also Social media)

corporate communication

, 164–166

corporate communication through

, 3–5

for crisis communications

, 12–13

data collection and analysis

, 166–169

research question

, 162

Digital natives

, 119

Digital platforms

, 2

Digital sails

, 153

Digital shelves

, 151

Digital technologies

, 21, 79, 164

Digitalization

, 199

Direct in-store observation

, 152

Discriminant validity index

, 64

Display marketing

, 242

Disruptive technologies

, 3

Document review of external and internal secondary data

, 152

Doorway effect

, 119

E-marketing

, 199–200

formal training on e-marketing activities

, 211–212

management of e-marketing activities

, 206–210

methodology

, 200–201

practices

, 201–212

sources of information

, 210–211

E-questionnaire

, 201

Effective communicative exchange in social networks

, 43

Electronic kiosks

, 151

Electronic learning (e-learning)

, 117

Electronic marketing orientation (EMO)

, 199

Electronic newsletters

, 237

Electronic shelf labels (ESLs)

, 151

Electronic word-of-mouth marketing (eWOM marketing)

, 236, 238

Email marketing

, 237

Environmental, social, and governance information (ESG information)

, 178

European Communication Monitor study (ECM)

, 37

Expenditure on e-marketing activities

, 201–205

Expertise

, 133

External corporate communications

, 165

Facebook

, 3, 163, 246

Facebook Messenger

, 241

Financial reporting

, 176

Firms

, 79

Football Association (FA)

, 105

Formal training on e-marketing activities

, 211–212

Frequency of materiality assessment process

, 184

Future Food District

, 153

Global Reporting Initiative (GRI)

, 177

costs and benefits

, 179–180

GlobalWebIndex

, 42

Google

, 5

Google Admob

, 241

Google Scholar search

, 236–237

Government

, 200

Grapevine

, 165

Graphic resources

, 42

Grid model

, 149

Hashtag (#)

, 4

Home Office

, 109

Hypertextual resources

, 42

In-game marketing

, 242

In-store communications

, 147–148

innovative format based on

, 152–153

and media

, 148–150

through traditional and digital media

, 157

Individual trust

, 22–23

Inductive, generic, qualitative approach

, 93

Inductive analysis

, 94

Industry 4. 0 paradigm

, 162

Influencer marketing

, 238–239

Information and communication technologies (ICTs)

, 147, 150, 218

Informative approach

, 41

Initial coin offering (ICO)

, 164

Initial public offering (IPO)

, 168

InMobi

, 241

Innovation

, 145–146

decision process

, 225

in nonfinancial reporting

, 177–180

Instagram

, 4, 132, 134, 136–137, 163, 246

Institutions

, 2, 13

Integrated reporting (IR)

, 176–177

costs and benefits

, 179–180

future challenges, and research opportunities

, 189–190

innovation in nonfinancial reporting

, 177–180

materiality within realm of

, 181

Spanish adopters

, 184–185

stakeholder engagement and

, 182–183

Intensity

, 44

Interaction design

, 244

Interactive approach

, 41

Interactive attitude

, 40–41

Interactive engagement (IE)

, 55

Interactive resources

, 41–42

Interactive showcase

, 150

Internal corporate communications

, 165

International Integrated Reporting Council (IIRC)

, 176

Internet

, 132, 198

tools

, 35

Internet of things (IoT)

, 164, 199

Internet-based technologies (IBTs)

, 200

Island model

, 149

Ketchum Leadership Communication Monitor (KLCM)

, 37

Key performance indicators (KPIs)

, 78–79

Kinect sensors

, 155

Large-scale retailers

, 145, 152

Learning

, 117

Legitimacy

, 12

LinkedIn

, 4

Local businesses

, 109

Loneliness

, 21

Luxury brands

, 132

Machine learning (ML)

, 164

Macrocelebrities

, 133

Macroinfluencers

, 132

Management communications

, 165

Marketers

, 147

Marketing

, 167

communications

, 165

tools

, 169

Materiality

, 177

conceptualization

, 185–186

determination process as tool for stakeholder engagement in IR

, 182–183

perceived advantages

, 189

perceived difficulties of materiality analysis

, 188

processes and stages associated with materiality determination process

, 183–184

within realm of IR

, 181

sources of evidence

, 187

Measurement model

, 61

Messenger marketing

, 236

Micro, small and medium enterprise sector (MSME sector), 198, 200 (see also Small-and medium-sized enterprises (SMEs))

implications and recommendations

, 212–213

with mobile app

, 210

owner-managers

, 201–202

with website

, 210

Microcelebrities

, 134

Microinfluencers

, 132

in digital environment

, 133–135

effect of microinfluencer endorsement on social media interactions

, 137

Microlearning

, 123

MillionPlus Group

, 93, 95–97

Mistrust

, 25

Mixed-method approach

, 120

Mobile devices

, 4–5

Mobile learning (m-learning)

, 116–118

contextual factors

, 116

contextual framework for

, 123–125

framework

, 116

implications

, 125–126

methodology

, 120–121

results

, 121–123

use

, 118–120

Modification indices (MIs)

, 61

MoPub

, 241

Multimedia messaging service (MMS)

, 241

Neoclassical economic theory

, 24

Netnography

, 93

New technologies and customer experience

, 149–150

Nigeria, SMEs in

, 218–220

Non-financial reporting

, 176

innovation in

, 177–180

NVivo software

, 121

NVivo12

, 94

Observability

, 227–228

Omni-channel retailing

, 152

Online channels

, 54

Online conversations

, 37

Online customer-brand engagement

, 135–136

Online marketing, 235–236 (see also Digital marketing)

methods

, 237–243

pricing models and ROI

, 244–245

research approach

, 236–237

research implications

, 245–246

strategies

, 243–244

Online responsiveness

, 34

Online visibility

, 36

Organization(al)

, 2, 13, 20–21, 34, 37, 75, 176

communications

, 165

leaders

, 165

mission

, 75

performance

, 77

strategy

, 74

“Orto Qui” products

, 154

Pace of technological innovation (PTI)

, 55, 57

PageSense

, 244

Pay per acquisition (PPA)

, 245

Pay per click (PPC)

, 244

Pay per lead (PPL)

, 245

Pay per post (PPP)

, 245

Pay per view (PPV)

, 245

Perceived ease of use (PEoU)

, 58

Perceived usefulness (PU)

, 56–58

Performance management

, 74

Personal digital assistants (PDAs)

, 118

Personal shopping assistant (PSA)

, 151

Personalized couponing

, 149

Pinterest

, 163

5-point Likert scales

, 121

Predictability

, 23–25

Prioritization of stakeholder engagement

, 187–188

Product, price, place and promotion (four Ps)

, 236

Product prices

, 155

Promotional emails

, 237

QQ

, 241

Quick response codes (QR codes)

, 151

Rate of likes and shares

, 43

Reciprocity

, 44

Recruiting prospective students

, 101–103

Relational emails

, 238

Relationships

, 19–21

Relative advantage

, 227–228

Reliability of research model

, 62–63

Research model

, 59

Responsiveness

, 43

Retailers

, 146

Retaining students

, 103–104

Return on investment (ROI)

, 237, 244–245

on e-marketing activities

, 201–205

Review sites

, 243

REWE Group

, 146

Root mean square error of approximation (RMSEA)

, 61

Russell Group

, 93, 95, 98–99

Scopus-indexed publications on digital corporate communication

, 7–11

Search engine marketing (SEM)

, 200

Search engine optimization (SEO)

, 5, 203, 243

Search engines

, 5

Self-checkouts

, 151, 155

Self-scanning technology

, 151

Short message service marketing (SMS marketing)

, 241

Small-and medium-sized enterprises (SMEs)

, 162, 218

benefits and costs

, 224

characteristics

, 218

future research directions

, 230

implications and limitations

, 229–230

in Nigeria

, 218–220

Nigerian definition

, 219

sector

, 199–200

social media adoption by

, 222–225

social media and corporate communication

, 221

and technology adoption

, 221–222

theoretical background

, 225–229

UK definition

, 219

Smart lockers with displays

, 151

Snapchat

, 163

Snapchat

, 4

Social influences (SIs)

, 55, 58–59

Social interactions

, 26

Social media

, 3–4, 34, 89–91, 134, 166, 221, 237

adoption by SMEs

, 222–225

frequency to post content or to engaging with followers

, 209

marketing

, 132

measuring success of social media marketing efforts

, 209

Social network(s)

, 34, 132, 134

evaluation in corporate communication

, 37–38

as key tool for organizational communication

, 35–37

marketing

, 238

predisposition to interacting in

, 38–39

Social relation system

, 23

Social rules

, 23

Social trust

, 23

Social video marketing

, 240

Spanish adopters

, 184–185

Stakeholders

, 90

engagement

, 168–169, 182–183

prioritization of

, 187–188

theory

, 90–92

Standardized root mean square residual (SRMR)

, 61

Statistical Package for the Social Sciences (SPSS)

, 201

Strategic business performance (SBP)

, 199

Strategic communication

, 90

data collection

, 93–94

methodology

, 93

results

, 95–107

stakeholder engagement theory

, 90–92

Strategic dialogic corporate communications

, 2

during coronavirus pandemic

, 6–13

corporate communication through digital media

, 3–5

data capture and analysis

, 5–6

Strategy

, 162

development process

, 76

strategic organization

, 75

Structural equation modeling (SEM)

, 60

Structured model assessment

, 63, 65

“Supermarket of the Future”, The (case study)

, 147, 154–156

Sustainability reporting (SR)

, 176, 181

Task-related communication activities

, 165

Technology

, 67, 218

acceptance model

, 55–56, 225

adoption

, 221–222

Technology, organization, and environment framework (TOE framework)

, 91, 225

Telegram

, 241

Tesco

, 146

Text mining

, 244

Theory of planned behavior (TPB)

, 55, 225

Theory of reasoned action (TRA)

, 55, 225

Theory of transaction costs

, 23

Top-down regulations

, 25

Traditional media

, 148–149

Training and development

, 116

Triability

, 227–228

Trip Advisor

, 37

Trust

, 20, 22–23

accumulation

, 25

and cooperation

, 21

modern-day barriers

, 21–22

predictability

, 23–25

Tucker–Lewis index (TLI)

, 61

Twitter, 3, 90, 93–95

, 163

Unified theory of acceptance and use of technology (UTAUT)

, 55–56

Universities

, 90

engagement on social media

, 101–107

stakeholders on social media

, 100

Validity of research model

, 62–63

Value creation

, 75

Viber

, 241

Video marketing

, 238–239

Viral interactive communications

, 54

Viral marketing

, 238–239

Vision

, 75

Voluntary cooperation

, 24

Wal-Mart, 146

, 151

Web 1. 0

, 34

Web 2. 0 technologies, 34, 89

, 91

Websites

, 236

WeChat

, 241–242

WhatsApp

, 241

Win–win situation

, 24

Word-of-mouth (WoM)

, 168

Yelp

, 37

YouTube

, 246

users

, 132