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Foundation of Strategic Sustainability Marketing

Rishi Raj Sharma (Guru Nanak Dev University, India)
Tanveer Kaur (Guru Nanak Dev University, India)
Amanjot Singh Syan (Lovely Professional University, India)

Sustainability Marketing

ISBN: 978-1-80071-245-4, eISBN: 978-1-80071-244-7

Publication date: 5 May 2021

Citation

Sharma, R.R., Kaur, T. and Syan, A.S. (2021), "Foundation of Strategic Sustainability Marketing", Sustainability Marketing, Emerald Publishing Limited, Leeds, pp. 177-191. https://doi.org/10.1108/978-1-80071-244-720211014

Publisher

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Emerald Publishing Limited

Copyright © 2021 by Emerald Publishing Limited