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The Basic Concept of Sustainability Marketing

Rishi Raj Sharma (Guru Nanak Dev University, India)
Tanveer Kaur (Guru Nanak Dev University, India)
Amanjot Singh Syan (Lovely Professional University, India)

Sustainability Marketing

ISBN: 978-1-80071-245-4, eISBN: 978-1-80071-244-7

Publication date: 5 May 2021

Citation

Sharma, R.R., Kaur, T. and Syan, A.S. (2021), "The Basic Concept of Sustainability Marketing", Sustainability Marketing, Emerald Publishing Limited, Bingley, pp. 63-77. https://doi.org/10.1108/978-1-80071-244-720211005

Publisher

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Emerald Publishing Limited

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