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Conventional Marketing Practices

Rishi Raj Sharma (Guru Nanak Dev University, India)
Tanveer Kaur (Guru Nanak Dev University, India)
Amanjot Singh Syan (Lovely Professional University, India)

Sustainability Marketing

ISBN: 978-1-80071-245-4, eISBN: 978-1-80071-244-7

Publication date: 5 May 2021


Sharma, R.R., Kaur, T. and Syan, A.S. (2021), "Conventional Marketing Practices", Sustainability Marketing, Emerald Publishing Limited, Leeds, pp. 17-29.



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