Measuring Student Satisfaction of Master Level Students: Evidence from University of North Bengal

Abstract

In the era of globalization, we have large market. Here, each one has to offer something for its survival or sustenance. Now, to capture the market of any product, the customer's satisfaction is essential. Government supported higher education institutions or the knowledge providing sectors day by day facing challenges both from nation's private institutions and global academic institutions. Students satisfaction obtained from the outcome or services provided by the institution is essential for its sustenance. Given that education is an experienced good, its efficacy can be measured by evaluating its effect on users, that is, students. Under these circumstances, it becomes very important to measure the level of satisfaction from the angle of the students of higher education institutions specially financed by government. An attempt has been taken in this chapter to measure students' satisfaction in master's level students of the University of North Bengal. This study is completely based on primary data collected from the structured questionnaire. Logistic regression model is used in this study as methodology.

Citation

Datta, K. and Firdous, J. (2021), "Measuring Student Satisfaction of Master Level Students: Evidence from University of North Bengal", Bhattacharyya, R. (Ed.) Comparative Advantage in the Knowledge Economy, Emerald Publishing Limited, Leeds, pp. 195-208. https://doi.org/10.1108/978-1-80071-040-520210017