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Neural Networks in Marketing and Sales

Niladri Syam (University of Missouri, USA)

Rajeeve Kaul (McDonald's Corporation, USA)

ISBN: 978-1-80043-881-1, eISBN: 978-1-80043-880-4

Publication date: 10 March 2021

Syam, N. and Kaul, R. (2021), "Neural Networks in Marketing and Sales", Machine Learning and Artificial Intelligence in Marketing and Sales, Emerald Publishing Limited, Leeds, pp. 25-64. https://doi.org/10.1108/978-1-80043-880-420211003

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Emerald Publishing Limited