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Market Opportunities Through Effective Market Analytics

Data Science and Analytics

ISBN: 978-1-80043-877-4, eISBN: 978-1-80043-876-7

Publication date: 4 December 2020


Life is changing very fast, and its impact is observed in food pattern, consumer behavior and its ultimate market. In these broad outlines, 300 customers were studied in Anand districts of Gujarat. The restaurants and parlors that were studied were franchise models of Gujarat state only. Here in this study, six franchise food retailers were purposively selected. Data were analyzed through cluster analysis techniques. At the end, it was found high quality, better service, convenient location, presentation of food in parlor and restaurants, and zero time delivery are playing key roles for getting customers for the food.




Writing a book chapter in a reputable publishing house domain is a daunting task, and it will not be possible without the support of some of the best persons, peers, followers, and students. They are who make the mettle strong and stout. The concept of this chapter came from a tea stall and was put forth by Dr Deval Patel, Assistant Professor, Food Processing Technology and Bioenergy of Anand Agricultural University. Data collections were done by Abhishek, Rohit, Darsan, Deep, Ankit, and Tanuja; without their inputs, this chapter could not be framed. I am sincerely thankful to all my teachers and book writers who crave the best path for their followers. I pay my gratitude to the overall academic environment of my organization, International Agribusiness Management Institute of Anand Agricultural University, Anand, to make my work complete and wholesome with its final shape. Last but not least, without the blessings of the invisible power, nothing can happen or complete.


Panigrahy, S.R. (2020), "Market Opportunities Through Effective Market Analytics", Kumari, S., Tripathy, K.K. and Kumbhar, V. (Ed.) Data Science and Analytics, Emerald Publishing Limited, Bingley, pp. 71-90.



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