The Australian Fitness Industry: Trends, Disruption and Positioning
The Global Private Health & Fitness Business: A Marketing Perspective
ISBN: 978-1-80043-851-4, eISBN: 978-1-80043-850-7
Publication date: 15 April 2021
Citation
Murray, D. and Williams, K. (2021), "The Australian Fitness Industry: Trends, Disruption and Positioning", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 111-117. https://doi.org/10.1108/978-1-80043-850-720211019
Publisher
:Emerald Publishing Limited
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