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Prelims

Appearance as Capital

ISBN: 978-1-80043-711-1, eISBN: 978-1-80043-708-1

Publication date: 29 November 2021

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(2021), "Prelims", Sarpila, O., Kukkonen, I., Pajunen, T. and Åberg, E. (Ed.) Appearance as Capital, Emerald Publishing Limited, Leeds, pp. i-xi. https://doi.org/10.1108/978-1-80043-708-120210013

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Emerald Publishing Limited

Copyright © 2022 Outi Sarpila, Iida Kukkonen, Tero Pajunen and Erica Åberg. Published by Emerald Publishing Limited

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These works are published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of these works (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

Half Title Page

Appearance as Capital

Title Page

Appearance as Capital: The Normative Regulation of Aesthetic Capital Accumulation and Conversion

Edited by

Outi Sarpila

University of Turku, Finland

Iida Kukkonen

University of Turku, Finland

Tero Pajunen

University of Turku, Finland

And

Erica Åberg

University of Turku, Finland

United Kingdom – North America – Japan – India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2022

Open access. Editorial matter and selection © 2022 Outi Sarpila, Iida Kukkonen, Tero Pajunen and Erica Åberg. Individual chapter © belongs to the respective chapter authors. Published by Emerald Publishing Limited. These works are published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of these works (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80043-711-1 (Print)

ISBN: 978-1-80043-708-1 (Online)

ISBN: 978-1-80043-710-4 (Epub)

List of Figures and Tables

Figure 2.1. Mean Daily Time (Minutes) Spent in Front of the Mirror by Age Group and Gender.
Figure 2.2. Belief in Appearance as Currency for Men and Women.
Figure 2.3. Mean Daily Time (Minutes) Spent in Front of the Mirror by Belief in Appearance as Currency.
Figure 3.1. ‘I take good care of my physical appearance’.
Figure 3.2. Predicted Probabilities of ‘Personal Hygiene and Beauty Care’ Consumption Share of Total Consumption Expenditure.
Figure 7.1. The Likelihood of Creating Content on Social Media According to Appearance Satisfaction.
Figure 7.2. The Relationship between Creating Content and Body Satisfaction According to the Preferred Social Network Site.
Figure 7.3. The Relationship between Creating Content and Body Satisfaction.
Figure 9.1. Wordcloud Form the Comments According to the Themes ‘Positive’ Comments (Left) and ‘Negative’ Comments (Right).
Table 2.1. Linear Regression of Daily Average Time (Min) Spent in Front of the Mirror.
Table 3.1. Survey Data Analysed in This Chapter.
Table 3.2. ‘I Take Good Care of My Physical Appearance’.
Table 7.1. Descriptive Statistics of Applied Variables.
Table 9.1. The Names and Quantities of the Themes of the Images.
Table 9.2. The Names and Quantities of the Themes Rising from the Captions.
Table 9.3. The Names and Quantities of the Sub-themes Rising from the Comments.
Appendix 1. Descriptive Statistics of Analytical Sample: Weighted Proportions of Categorical Variables, Weighted Means and Standard Deviations, as Well as Minimum and Maximum Values of Continuous Variables.
Appendix 2. Descriptive Statistics of Analytical Samples: Weighted Proportions of Categorical Variables, Weighted Means and Standard Deviations, as Well as Minimum and Maximum Values of Continuous Variables.

About the Contributors

Erica Åberg, PhD, works as a Senior Researcher at the INVEST flagship, sociology unit, University of Turku. In her doctoral dissertation, she examined the gendered norms of physical appearance, empirically focusing on social media, motherhood and ageing.

Aki Koivula, PhD, is a University Lecturer and Docent of Economic Sociology at the Department of Social Research, University of Turku.

Iida Kukkonen is a Senior Researcher at the Unit of Economic Sociology, Faculty of Social Sciences, University of Turku. Kukkonen's research interests revolve around physical appearance -related inequalities, gender and consumption. In her PhD thesis she studies gendered physical appearance -related inequalities in Finnish working life.

Hanna Ojala, PhD, is a University Lecturer in Gender Studies at the Faculty of Social Sciences, Tampere University, Finland. Her research has focused on intersections of age, gender and class in the various contexts of men's ageing, such as anti-ageing, exercise, health, retirement and communities.

Tero Pajunen is a Senior Researcher at the Unit of Economic Sociology, Faculty of Social Sciences, University of Turku, Finland. His research focuses on the meanings and meaning-making processes of physical appearance in various contexts.

Ilkka Pietilä, PhD, is Assistant Professor of Social Gerontology at the Faculty of Social Sciences, University of Helsinki, Finland. His work has covered topics such as ageing men and masculinities, health, ageing and embodiment as well as the use of anti-ageing products and services.

Anna Puhakka is a PhD Student in Gender Studies at the University of Jyväskylä, Finland.

Laura Salonen, PhD, works as a Senior Researcher at the INVEST flagship, sociology unit, University of Turku. In her dissertation she studied processes of long-term work disability and socioeconomic disparities. She has expertise in quantitative research methods and her research interests include social and health inequalities.

Outi Sarpila is an Adjunct Professor in Economic Sociology. She is currently working as a senior research fellow at the INVEST flagship, sociology unit, University of Turku. Her research interests include themes related to physical appearance and inequalities, and sociology of consumption.

Acknowledgements

This work was supported by the Academy of Finland, Decision Number: 325813 (Chapters, 1, 2, 5, 6, 7 and 9), the INVEST Research Flagship (Chapters 3, 7 and 9), the Finnish Cultural Foundation (Chapters 1 and 2) and Turku University Foundation (Chapters 1, 2, 5 and 6).

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