Index

The New Generation Z in Asia: Dynamics, Differences, Digitalisation

ISBN: 978-1-80043-221-5, eISBN: 978-1-80043-220-8

Publication date: 23 October 2020

This content is currently only available as a PDF

Citation

(2020), "Index", Gentina, E. and Parry, E. (Ed.) The New Generation Z in Asia: Dynamics, Differences, Digitalisation (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 201-207. https://doi.org/10.1108/978-1-80043-220-820201022

Publisher

:

Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited


INDEX

Note: Page numbers followed by “n” indicate notes.

Acculturation
, 109

Activism
, 197

Adolescence
, 6

Adolescents
, 5

Advanced Semiconductor Engineering (ASE)
, 79

Aeon
, 134

Afternoon in the Islets of Langerhans (novel)
, 80

Age-appropriateness
, 57

AirBnB7
, 97

Alipay
, 28, 141

Alison
, 93

All India Council of Technical Education (AICTE)
, 93

‘Amae’
, 57

APM shopping mall
, 42

Artificial intelligence
, 180

Asia

cares
, 196–197

consumer decision making in
, 12–13

contextual approach to studying generations
, 195

future Generation Z at work across
, 14–15

future prospects
, 197–198

Generation Z in
, 193–198

questions dealing with Generation Z in
, 11–15

shopping behaviours in
, 12–13

smartphones as part of life in
, 11–12

strong influence of technological advancement
, 195–196

tentative observations of Generation Z in
, 9–11

value of ‘generation’ as organising framework
, 194

Asian Institute of Finance (AIF)
, 155

Asiatic digital natives, technology impact on
, 11

Baby Boomers
, 39

Bahasa Indonesia
, 120

Belief in one God
, 120

Bharatiya Janata Party (BJP)
, 94

Bilateral strategies
, 10

Boys’ Love (BL)
, 77

Brands
, 32

Bring your own devices (BYODs)
, 184

Bulletin boards (BBs)
, 8

Business-related jobs
, 139

Career
, 139

Cashless payments
, 126–127

China
, 13

approaches in human resource management
, 33

approaches to targeting
, 31–32

aspects
, 24–25

basics
, 24–26

characteristics of China’s Generation Z employees
, 30

communication strategies
, 33–34

consumers
, 26–29

digital payment and shopping channels
, 28

factors for Generation Z’s shopping
, 27–28

general consumption attitudes
, 26–27

Generation Z in
, 23

luxury brands
, 29

peer groups and influencers
, 28

sharing economy
, 29

social media
, 25–26

spending power and decision style
, 27

at work
, 30

work environment
, 30–31

China–Pakistan Economic Corridor (CPEC)
, 104

Chinese
, 39–43

Choice-Based Credit System (CBCS)
, 93

Coca Cola
, 112

Collaborative consumption
, 8–9

Communication
, 154, (see also Social media)

strategies
, 33–34

at work
, 128

Competition mechanism
, 25

Consumer & Media View (CMV)
, 123

Consumer Affairs Agency (CAA)
, 62

Consumer(s)
, 3, 5, 8, 76–78

behaviours in Indonesia
, 125–127

decision making in Asia
, 12–13

in Malaysia
, 152–154

sharing
, 13–14

in Turkey
, 172

in UAE
, 182–184

Consumption
, 24–27, 109, 180

digitalisation in
, 64–65

in Hong Kong
, 45

interpersonal influence of
, 64

trends
, 62

values
, 62

Coronavirus crisis
, 4

Corporate hierarchies
, 31

Corporate social responsibility (CSR)
, 155

Coursera
, 93

COVID-19 pandemic
, 198

Creative generation
, 7–8

Cultural entertainment
, 26–27

Culture
, 121

Current self
, 171

Dana (generous sharing)
, 14

Decision-making process
, 152

Democracy
, 120

Democratic Progressive Party (DPP)
, 72, 75

Differences
, 193–194

Digital

community
, 135

generation
, 172

natives
, 5–6, 58

payment
, 28, 126

Digitalisation
, 66, (see also Socialisation)

in consumption
, 64–65

at workplace
, 156

Digitisation in UAE
, 180–181

Diversity
, 95–96

‘Doi Moi’ reform
, 134, 136

Dowry system
, 94

Economic globalisation
, 24

Education
, 24–25, 57–58, 73, 91–92, 129–130, 139

system in India
, 92–93

EDX
, 93

Election Commission of Pakistan (ECP)
, 108

Electronically engaged, Educated, Entrepreneurial, and Empowered (4E)
, 150–152

Entrepreneurship
, 91, 156–157, 174

working with
, 128

Euromonitor International
, 125

FabIndia
, 97

Face-to-face communication
, 128

Facebook
, 6, 93–94, 111, 142

Family
, 57, 74, 91–92

decision making
, 32

ties
, 181

Fearful self
, 171

Festival walk
, 42–43

Filial piety
, 10

Formal education
, 140

Friends, relationship with
, 59–61

Friendships
, 6

Fujoshi culture
, 77

‘Gen Z Effect’
, 128

Generation
, 4–5

collaborative consumption
, 8–9

with multiple identities
, 6–7

Generation X
, 5

Generation Z
, 3, 5

in Asia
, 193–198

characteristics
, 5–9

in China
, 23–34

future Generation Z at work across Asia
, 14–15

in Hong Kong
, 39–51

in India
, 89–98

in Indonesia
, 119–130

in Japan
, 55–69

in Malaysia
, 147–158

in Pakistan
, 103–113

questions dealing with
, 11–15

in Taiwan
, 71–82

tentative observations
, 9–11

in Turkey
, 165–175

in UAE
, 179–187

in Vietnam
, 133–143

young people from
, 4

Gini Coefficient ratio
, 148

Gross Domestic Product (GDP)
, 23, 56, 104, 133, 148, 180

Gross National Income (GNI)
, 104

Gurukul system
, 92

Hada Labo
, 157–158

Helicopter parenting
, 92

Hello Kitty
, 77

Hierarchical regression analysis
, 174

Hong Kong

age breakdown
, 40

age range
, 42

basics
, 43–45

consumers
, 45–47

as consumers
, 48–49

as employees
, 49–51

Generation Z in
, 39–43

importance of social media
, 43–44

relevance of politics
, 45

value of four key industries
, 41

work in
, 47–48

Hong Kong Special Administrative Region (HKSAR)
, 39, 41

Hongkongers
, 39–43

Hootsuite & We are Social (platform)
, 75

Horizontal collectivism
, 12

Household budget survey
, 167

Human resource management, approaches in
, 33, 98

Humanism
, 120

Identity
, 41–42

India

consumers changing attitudes
, 94–95

education system in India
, 92–93

Generation Z in
, 89

political attitudes and social opinions
, 94

political system in India
, 91

significance of young Indian
, 89–93

social media life of India’s Generation Z
, 93–94

socialisation agents
, 91–92

suggestions and strategies
, 97–98

work
, 95–97

Indian youth
, 94

Individualism
, 121–122

Indonesia

consumer behaviours
, 125–127

and current trends
, 124

education
, 129–130

Generation Z in
, 119

internet, social media, and technology
, 123–124

and life priorities
, 125

national culture
, 121–122

shared significant life events
, 122–123

shopping
, 128–129

socio-cultural aspects
, 119–120

socio-demographic aspects
, 120

and well-being
, 124–125

work
, 127–128

workforce challenges
, 129

‘Indonesia The Next Cashless Society’
, 127

Indonesian Nationalism
, 120

Influencers
, 28

Informative influence
, 10

Innovative viral marketing messages
, 34

Insta-Bae (Looking good on Instagram)
, 68

Instagram
, 111

Internet
, 123–124

Interpersonal influence of consumption
, 64

Japan

basic information
, 55–56, 58

consumers
, 68

consumption trends
, 62

digitalisation in consumption
, 64–65

education
, 57–58

employees
, 69

general values and norms
, 56

Generation Z in
, 55

interpersonal influence of consumption
, 64

media usage
, 59

members of Generation Z as consumers
, 61–65

preservation of local differences
, 56–57

relationship with parents and friends
, 59–61

socialisation
, 57

values
, 58–59

values of consumption
, 62

work digitalisation
, 66–68

work in
, 65–66

Japan Youth Study Group (JYSG)
, 58

Japanisation
, 77

Japanophilia
, 77

Kamyab Jawan
, 108

Key opinion leaders (KOLs)
, 28, 49

Kuomintang–Chinese Nationalist Party rule (KMT rule)
, 72, 75

Kyber Puktoon Kawah (KPK)
, 105

Leadership
, 110, 156–157

Lending-Club
, 97

Life priorities
, 125

LINE social media service
, 59, 61

‘Little Happiness’
, 80

Lotte Corporation
, 134

Luxury brands
, 29

Malaysia

basics
, 150–152

consumers
, 152–154

dealing with future consumers
, 157–158

Generation Z in
, 147

work
, 155–157

Malaysian telecommunication industry
, 149

Marketing
, 109, 111

approaches in
, 31–32, 97–98

Martial Law
, 72

Masculinity
, 121

Media usage
, 59

Middle East
, 181

Millennials
, 4, 29

Ministry of Education, Culture, Sports, Science and Technology (MEXT)
, 57

Ministry of Internal Affairs and Communications (MIAC)
, 56, 59

Minna no Shuukatsu Nikki (Job Hunting Diary of Everybody)
, 67–68

Mobile viral marketing
, 34

MoMo e-wallet
, 141

Monetary crisis
, 122

Mothers
, 57

Ms Paris
, 29

Multi-generation
, 48–51

Multitasking
, 30, 48–51

National Assembly
, 105

National culture
, 121–122

Normative influence
, 10

OLX
, 97

‘One country, two systems’ principle
, 40

Online commerce
, 47

Online opinion leaders
, 28

Optimum Media Direction (OMD)
, 150

Organisational dynamics
, 95–96

Pakistan

basics
, 106–108

consumers
, 108–110

dealing with
, 111–113

Generation Z in
, 103

Human Development Index value
, 104

Pakistanis
, 106–107, 109–110

work
, 110–111

Pancasila
, 120

Parent(s)
, 9–10

parent–child interactions
, 9–10

relationship with
, 59–61

Parental style
, 106

Parliament of Pakistan
, 105

Part-time jobs
, 48

Payment preferences
, 126–127

Peer-to-peer economy (P2P economy)
, 8

Peer(s)
, 91–92

dynamics
, 92

group
, 9–10, 28

People’s Republic of China (PRC)
, 71

Perpetual child syndrome
, 150

Person–brand interactions
, 32

Pessimists
, 58

Philanthropy
, 105

Plans
, 173

Political

attitudes
, 94

system in India
, 91

Politics
, 40, 45

‘Potency’ factor
, 169

Power distance
, 121

Pradhan Mantri Kaushal Vikas Yojana (PMKVY)
, 91

Preference for sons over daughters
, 94

PricewaterhouseCoopers (PwC)
, 154

‘Public Affairs Forum’
, 48

Public Opinion Program (POP)
, 46

Purchasing to sharing
, 13–14

QQ social media
, 25

Recession model
, 74

Relationships
, 31

with team
, 156

Republic of China (ROC)
, 72

Research
, 3–4

Sadaqa
, 105

Sajiao
, 77

Self-driven digital natives
, 125–126

‘Self’
, 14

Senate
, 105

Shared Prosperity Vision (2030)
, 149

Sharing
, 14

economy
, 8, 29, 97

Shi (giving)
, 14

Shi jiao (Giving teaching/education)
, 14

Shi shan (Giving goods)
, 14

Shi-yi (Giving medicine)
, 14

Shopping
, 128–129

behaviour
, 153–154

behaviours in Asia
, 12–13

channels
, 28

criteria
, 172

Shopping paradise
, (see Hong Kong)

‘Skill India Mission’
, 91

Small and medium enterprises (SMEs)
, 180

Smart Dubai initiative structures
, 181

Smartphone(s)

diffusion
, 59

as part of life in Asia
, 11–12

Snapchat
, 111

So Kamal (fashion retail store)
, 111

Social hierarchy
, 137

Social interaction
, 123

Social media
, 15, 25–26, 123–125

life of India’s Generation Z
, 91–92

Social networking services (SNS)
, 59

Social norms
, 57

Social opinions
, 94

Social prosperity
, 120

Social relationships
, 181

Social responsibility
, 142

Socialisation
, 10, 55, (see also Digitalisation)

agents
, 91–92

Asia, agents in
, 9–10

Spending
, 56, 59, 61–62

Spirituality
, 124

Start-up culture
, 96–97

Steady self
, 171

Taiwan

consumers
, 76–78

demographics
, 73–74

Generation Z in
, 71, 80–81

identity and values
, 74–75

politics and Generation Z
, 81–82

social media
, 75–76

work
, 78–80

Taiwan Network Information Center (TWNIC)
, 75–76

Taobao
, 28

Technology
, 123–124, 172, 184, 195–196

impact on Asiatic digital natives
, 11

technology-oriented jobs
, 139–140

working with
, 128

Telenor Pakistan
, 112

Tiki
, 141

Tiktok
, 33

Time, Place, and Occasion (TPO)
, 57

TopCV
, 138–140

Traditional Asiatic family system
, 13

Transformational leadership
, 110

Trendy hijabers
, 124

Triple talaq
, 94

Turkey

consumers
, 172

consumption patterns
, 167–168

dealing with
, 174–175

dreams and fears
, 169–170

economy
, 166

future-oriented generation
, 165–166

general values and norms
, 166

Generation Z in
, 165

internet and social media usage
, 168

multiple contradicting selves living peacefully
, 171

new studies
, 167

political attitudes and social opinions
, 170–171

spare time and values
, 168–169

work
, 173–174

Turkish Statistical Institute (TurkStat)
, 166

Twitter
, 6, 111

UBER
, 97

Uncertainty avoidance
, 121

Unilateral strategies
, 10

United Arab Emirates (UAE)
, 179–180

basics
, 181–182

consumers in
, 182–184

digitisation
, 180–181

Generation Z in
, 179

implications for employers
, 186–187

implications for retailers and shopping malls operating in
, 185–186

work in
, 184–185

United Nations Development Program (UNDP)
, 110

University Grants Commission (UGC)
, 93

Values
, 58–59, 135

of consumption
, 62

Vertical collectivism
, 12

Viet Nam Dong (VND)
, 135

Vietnam

consumers
, 136–138

dealing with
, 140–143

digital community
, 135

Generation Z in
, 133

real differences
, 135–136

work
, 138–140

young generation in moving economy
, 133–135

Voice over Internet Protocol (VOIP)
, 75

Warnet
, (see Warung internet)

Warung internet
, 122

‘We’ identity
, 90

WeChat
, 25, 28

WeChat Pay
, 141

Weibo
, 25

Well-being
, 124–125

Women’s equality
, 94

Work

digitalisation
, 66–68

expectations
, 66

in Hong Kong
, 47–48

in Indonesia
, 127–128

in Japan
, 65–66

in Malaysia
, 155–157

in Taiwan
, 78–80

trends
, 65–66

in Turkey
, 173–174

in UAE
, 184–185

values
, 66, 127

work–life balance
, 48

work–life blending
, 173–174

Workers
, 12

Workforce challenges
, 129

Worried generation
, 7

Worries
, 173

Xianyu (App)
, 34

YCloset
, 29

Young consumers
, 8

Youth Mobility Index (YMI)
, 11

Yutori Kyouiku (pressure-free education)
, 57–58

Yutori Sedai (pressure-free generation)
, 58

Zakah
, 105

Zhanguang (meaning ‘share the light’)
, 14

ZoomCar
, 97