To read this content please select one of the options below:

From Connoisseur to Community: The Evolution of the Brewery Tap Room

Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector

ISBN: 978-1-80043-185-0, eISBN: 978-1-80043-184-3

Publication date: 13 December 2021

Abstract

On-site brewery tap rooms are becoming an increasingly common feature of craft beer businesses and are frequently seen as a vital element in their success. With their origins in the sampling room and brewery visitor centres, tap rooms have evolved into drinking destinations where craft beer aficionados can grow their knowledge and enjoy the prestige of having direct contact with brewers in the proximity of production. It is also a stage where an independent local business can perform its ethical superiority over corporate global brewing. More surprisingly, perhaps, brewery tap rooms are becoming a valuable and trusted community resource, as pubs and other gathering places are lost.

Keywords

Citation

Mellows, P. (2021), "From Connoisseur to Community: The Evolution of the Brewery Tap Room", Clarke, D., Ellis, V., Patrick-Thomson, H. and Weir, D. (Ed.) Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector, Emerald Publishing Limited, Bingley, pp. 165-171. https://doi.org/10.1108/978-1-80043-184-320211011

Publisher

:

Emerald Publishing Limited

Copyright © 2022 Emerald Publishing Limited