Index

Stefano Bresciani (University of Turin, Italy)
Alberto Ferraris (University of Turin, Italy)
Marco Romano (University of Catania, Italy)
Gabriele Santoro (University of Turin, Italy)

Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World

ISBN: 978-1-80043-172-0, eISBN: 978-1-80043-171-3

Publication date: 10 June 2021

This content is currently only available as a PDF

Citation

Bresciani, S., Ferraris, A., Romano, M. and Santoro, G. (2021), "Index", Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World, Emerald Publishing Limited, Bingley, pp. 189-194. https://doi.org/10.1108/978-1-80043-171-320211012

Publisher

:

Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited


INDEX

Acquired customer management
, 92

Adapting services
, 59

Additive manufacturing
, 35, 39

solutions
, 36, 42

technologies
, 36–37, 41

Additive technologies
, 40

Advertisers
, 87

Agent of change
, 132–133

Agile organisation
, 2

Agility
, 72

Agility for digital transformation
, 167

change management approach
, 175–177

digital mind-set
, 184–186

digital world
, 172–175

framework for digital transformation
, 177–184

need for
, 170–171

past intuitions and present pitfalls in VUCA world
, 167–170

Airbnb
, 7, 52

Alibaba
, 157

Amazon
, 7, 154, 157, 163

Amazon Prime Video
, 55

Amazon Web Service (AWS)
, 58

Analytical skills
, 33

Analytics
, 31, 147

App Store
, 62

Apple
, 52, 157, 159–160

Apple Arcade
, 62

Apple digital servitised business model
, 61–62

Apple Music
, 62

Apple Pay
, 62

Apple TV
, 55

Apple TV+
, 62

AppleStore
, 52

AppleTV
, 52

Arm robots
, 36

Articulated robot
, 36

Artificial intelligence (AI)
, 5, 31–32, 72, 103, 120, 143–144, 148, 175

digital and
, 103

at firm’s core
, 149–150

Assessment in digital transformation processes
, 45–47

Aster
, 144

Audit
, 45–46

Augmented reality
, 37, 39, 42–43

technologies
, 43

Authentication
, 34

Avio Aero
, 135–137

Bandersnatch
, 68–70

Banner advertising
, 77, 82

‘Barilla Goes Digital’
, 18–19

Big data
, 30–31, 33, 74, 139

analytics
, 72, 141, 146–150

architecture
, 143

exploiting big data for mass personalisation
, 77–79

processing tools
, 143

Big Data, Analytics and Decisions framework (B-DAD framework)
, 141

Binge-racing
, 67–68

Binge-watching
, 67–68

Blockbuster
, 63–70

Born-digital companies
, 51

Boston Consulting Group (BCG)
, 21–22, 36

Broadcasting
, 80–81

Business

analytics
, 10–11

ecosystems
, 154–156

exploiting key assets for business management
, 139–141

leader
, 130–132

network redesign
, 21

scope redefinition
, 21

Business model (s), 52–53 (see also Digital business models)

digital-driven servitisation
, 58–60

digitalisation of traditional companies
, 51, 53

Disney
, 55–56

Domino’s Pizza
, 56–58

of platforms
, 159–163

transformation
, 21

Business process

choice phase
, 145

in data management
, 141

design phase
, 143–145

implementation phase
, 146

intelligence phase
, 142–143

redesign
, 20

Cartesian robots
, 36

Centre of excellence (COE)
, 176

Change management approach
, 175–177

Chief digital officers (CDOs)
, 125–126

Chief innovation officer

agent of change
, 132–133

business leader
, 130–132

five traits of
, 130–135

revolutionary culture
, 134

talent scout
, 133–134

tech instructor
, 134–135

Churn management
, 91–93

Classification
, 31, 147

Click-through-rate (CTR)
, 78, 82, 87

Cloud computing
, 33, 39–40

Cloud technology
, 40

Clustering
, 148

Co-robots
, 36

Competitive ecosystems, impact of technologies 4.0 on
, 38–44

Competitive effects of advertising
, 90

Consumer packaged goods (CPG)
, 11

Content channel advertising
, 82

Content-integrated CICs
, 85

Corporations, new figures in
, 125–130

Cost per acquisition (CPA)
, 79

Cost per click (CPC)
, 77, 82

Cost per lead
, 77

Cost per mille (CPM)
, 77

Cost per sale
, 77

Coupon/loyalty advertising (CLA)
, 83

Cross-selling
, 93

Curiosity
, 104

Customer acquisition
, 163

Customer experience (CX)
, 172

transformation
, 21

Customer reactivation campaigns
, 92

Customer-driven strategic business transformation
, 71

Customer-initiated contacts (CICs)
, 84–85

CXO
, 128–129

Cyber security
, 34

Cyberspace
, 34

Data and technology
, 73

Data management
, 139

big data analytics and knowledge management
, 146–150

business processes in
, 141–146

exploiting key assets for business management
, 139–141

Data management platform (DMP)
, 78, 150–151

Data mining methods
, 144

Data protection officer (DPO)
, 127

Data transfer system
, 38

Deep learning
, 31

Descriptive analytics
, 144

Dicing
, 144

Digital adapting services
, 60

Digital business models
, 51

architecture and relevance
, 52–53

Blockbuster vs. Netflix
, 63–70

business model digitalisation of traditional companies
, 53–60

Digital competitive position
, 21–22

Digital culture
, 99–103

Digital dynamic capabilities
, 12–15

Digital ecosystems
, 153

business models of platforms
, 159–163

ecosystems, business ecosystems, and
, 154–156

platforms as
, 156–159

Digital governance
, 106

Digital HR
, 122–123

Digital innovation
, 102–103

Digital knowledge-based view
, 10–11

Digital leader(ship)
, 97–98, 103–109, 173

Digital mind-set
, 184–186

Digital resource-based view
, 9–10

Digital skills
, 106

Digital smoothing services
, 60

Digital substituting services
, 60

Digital technologies
, 5–6

exploitation and integration
, 5

Digital transformation
, 1, 6, 29, 71

assessment in digital transformation processes
, 45–47

core HR process at times of
, 120–125

decisions
, 23–24

distinctive characteristics of people mindset and skills for
, 119

extents
, 19–21

framework for
, 177–184

impact
, 1–2

process
, 118

strategic challenges
, 22–24

strategic management theories and digitalisation
, 9–15

as strategic process
, 15–22

strategy and digitalisation
, 5–9

structure
, 15–18

Digital world
, 172–175

Digital-driven servitisation
, 58–60

Digitalisation
, 1, 71

potential benefits
, 5–6

strategic management theories and
, 9–15

strategy and
, 5–9

tools for
, 1

Digitisation
, 6, 71

Dimensionality reduction
, 148

Direct network effects
, 162

Disney
, 55–56

Disney Plus
, 55–56

Display advertising
, 77–78

DisplayAdv
, 91

Domino’s Pizza
, 56–58

Drill-down
, 144

Drill-through
, 144

Dynamic capabilities
, 12–13

E-commerce
, 38

Ecosystems, 154–156 (see also Digital ecosystems)

assessment methodology
, 46

Email advertising/marketing
, 78

Email service provider (ESP)
, 78

Encryption
, 34

Engaged collaborators
, 106

Evaluation models
, 45

Factory-integrated adapting services
, 60

Factory-integrated smoothing services
, 60

Factory-integrated substituting services
, 60

Film rental
, 65–66

Firm-initiated contacts (FICs)
, 84

Firms
, 5, 10

Gantry robots (see Cartesian robots)

Generation
, 31

Good Old Fashion of AI
, 147

Google
, 7, 82, 154, 157

Greenplum
, 144

HANA
, 144

HBO Now
, 55

High-tech companies
, 61

Human resources (HR)
, 117

Avio Aero
, 135–137

core HR process at times of digital transformation
, 120–125

five traits of chief innovation officer
, 130–135

management
, 117

new figures in corporations
, 125–130

Hyper-connected augmented consumer
, 74

IBM Watson Platform
, 182

iCloud
, 62

Idealised influence
, 107

Indirect network effects
, 162

Individualised consideration
, 106

Industry 4.0
, 118

Information and communication technology (ICT)
, 99

Information technologies (IT)
, 7

Infrastructure as a Service (Iaas)
, 34, 58

Innovation
, 172

analytical technologies
, 30

platforms
, 158

Inspirational motivation
, 106

Intellectual stimulation
, 106

Internal integration
, 20

Internet advertising
, 77

Internet of things (IoT)
, 29–30, 33, 72, 143, 153

in companies
, 39–40

paradigm
, 30

technologies
, 30

Interrogation algorithms
, 144

Investments in digital technologies
, 1

iPhone
, 162

iTunes
, 52, 62

K-Nearest Neighbours (K-NN)
, 147

Key Performance Indicators (KPIs)
, 144

Knowledge management (KM)
, 146–150

practices
, 11

Knowledge portals
, 11

Knowledge-based view (KBV)
, 9

Kognitio
, 144

Leadership
, 103–104

new culture
, 112–113

rules for
, 109–113

signature
, 109–110

Learning culture
, 100–102

LinkedIn
, 121, 128

LinkedIn
, 159

Localised exploitation
, 20

Loyalty programs
, 93

Machine learning (ML)
, 31, 143, 147–148

MADlib
, 144

Mahout
, 144

Man–machine interfaces
, 41

Manual adapting services
, 60

Manual smoothing services
, 60

Manual substituting services
, 60

Marketers
, 75, 80

Marketing
, 72

automation
, 74–75

managers
, 79

solutions
, 159

Mass personalisation

display advertising
, 77–78

email advertising/marketing
, 78

exploiting big data for
, 77

search engine marketing
, 78–79

search engine optimisation
, 78–79

Microsoft
, 159–160

Microsoft’s AI transformation
, 46–47

Minimum Viable Product (MVP)
, 181

Modern marketing
, 71

as data-driven and predictive
, 73–76

effectiveness
, 79–91

exploiting big data for mass personalisation
, 77–79

retention strategies and churn management
, 91–93

road to
, 71–73

MolecoLeader®
, 112

MyMagic+ wristband
, 55

Narrowcasting
, 80–81

Netflix
, 55–56, 63–70, 157

Network effects
, 157, 159, 161–162

On-Line Analytical Processing (OLAP)
, 144

Online advertising
, 38, 88, 91

Online display advertising
, 91

Organic search
, 79

Organisational design and culture
, 72

Paid search
, 79

advertising
, 91

Pentaho
, 144

Personalisation
, 77

Pivoting
, 144

Pizza Tracker
, 57

Platform as a Service (PaaS)
, 34

Platforms

business models of
, 159–163

as digital ecosystems
, 156–159

Pop-unders
, 77

Pop-ups
, 77

Post-purchase recommendations
, 92

Pre-evaluation
, 45

Prediction
, 31

Predictive analytics
, 144–145

Predictive marketing
, 73

Premium Subscriptions
, 159

Price Comparison Advertising (PCA)
, 83

Proactive churn management programs
, 92

Product-service systems (PSS)
, 58

Programmatic advertising
, 77

Radio Frequency Identification (RFId)
, 30

Radoop
, 144

RapidMiner
, 144

Reactance
, 89

theory
, 86

Reciprocity appeal approach
, 86

Regression
, 148

Reinforcement learning
, 31

Replenishment campaigns and repeat purchase programs
, 93

RepRap project
, 35

Resource allocation
, 24

Resource-based view (RBV)
, 9

Retargeting
, 88–89

Retention strategies
, 91–93

Revolution R Enterprise
, 144

Revolutionary culture
, 134

Risk management processes
, 34

Roll up
, 144

Rule-based system
, 147

Search channel advertising
, 82

Search engine marketing (SEM)
, 78–79, 83

Search Engine Optimisation (SEO)
, 78–79

Search engine results pages (SERP)
, 77

Search Engines (SE)
, 78

SearchAdv
, 91

Segmentation
, 74

Seizing
, 13

Selective Compliance Assembly Robot Arm (SCARA)
, 36

Sense-making
, 110

Sensing
, 13, 16

Servitisation
, 58–60

Simulation
, 37, 39

models
, 41

Skills Management
, 112

Slicing
, 144

Smart networks
, 38

Smart objects
, 38

Smart services
, 38

Smart Working
, 123–125

Smoothing services
, 59

Software as a Service (SaaS)
, 34

Spotify
, 52

‘Spray-and-pray’ mentality
, 83

Strategic management theories

digital dynamic capabilities
, 12–15

digital knowledge-based view
, 10–11

digital resource-based view
, 9–10

and digitalisation
, 9–15

Strategy
, 5–9

Streaming
, 66–67

Substituting services
, 59

Superstore video
, 63–64

Supervised learning
, 147–148

Switching costs
, 162

Talent management
, 72–73

Talent scout
, 133–134

Talent Solutions
, 159

Tech instructor
, 134–135

Technologies 4.0
, 29

assessment in digital transformation processes
, 45–47

best practices
, 43–44

data collection, exploitation, management and protection
, 29–35

impact of technologies 4.0 on competitive ecosystems
, 38–44

transition from ‘digital’ to ‘real’ in smart factory
, 35–38

Text ads
, 77

‘ThinkOven. com’ platform
, 58

3D printing (see Additive manufacturing)

Toxic leaders
, 110–111

Traditional companies
, 53–54

Transaction platforms
, 158–159

Transformation
, 172

Transformational leadership
, 106

Transforming
, 13–14

TWM
, 144

Uber
, 52

Unilever
, 11–12

Unsupervised learning
, 148

Up-selling
, 93

User experience (UX)
, 128

Valuable, rare, inimitable, and non-substitutable (VRIN)
, 9–10

Value capture
, 53

Value configuration
, 53

Value creation
, 53

Video ads
, 77

Video on demand (VOD)
, 67

Viral advertising videos
, 81

Viral marketing
, 81

Virtual prototyping simulation
, 39

Virtual reality
, 37

Vision of digital change
, 106

Volatility, uncertainty, complexity, and ambiguity (VUCA)
, 3

past intuitions and present pitfalls in VUCA world
, 167–170

Volume, velocity, variety, veracity, value and visibility (6Vs)
, 140–141

Windows Phone
, 158

Word of Mouth marketing (WOM marketing)
, 80–81

X-teams
, 110

YouTube boom
, 64

‘Zero Clicks’ app
, 58