Index

Citation

Bresciani, S., Ferraris, A., Romano, M. and Santoro, G. (2021), "Index", Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World, Emerald Publishing Limited, Leeds, pp. 189-194. https://doi.org/10.1108/978-1-80043-171-320211012

Publisher

:

Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited

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INDEX

Acquired customer management

, 92

Adapting services

, 59

Additive manufacturing

, 35, 39

solutions

, 36, 42

technologies

, 36–37, 41

Additive technologies

, 40

Advertisers

, 87

Agent of change

, 132–133

Agile organisation

, 2

Agility

, 72

Agility for digital transformation

, 167

change management approach

, 175–177

digital mind-set

, 184–186

digital world

, 172–175

framework for digital transformation

, 177–184

need for

, 170–171

past intuitions and present pitfalls in VUCA world

, 167–170

Airbnb

, 7, 52

Alibaba

, 157

Amazon

, 7, 154, 157, 163

Amazon Prime Video

, 55

Amazon Web Service (AWS)

, 58

Analytical skills

, 33

Analytics

, 31, 147

App Store

, 62

Apple

, 52, 157, 159–160

Apple Arcade

, 62

Apple digital servitised business model

, 61–62

Apple Music

, 62

Apple Pay

, 62

Apple TV

, 55

Apple TV+

, 62

AppleStore

, 52

AppleTV

, 52

Arm robots

, 36

Articulated robot

, 36

Artificial intelligence (AI)

, 5, 31–32, 72, 103, 120, 143–144, 148, 175

digital and

, 103

at firm’s core

, 149–150

Assessment in digital transformation processes

, 45–47

Aster

, 144

Audit

, 45–46

Augmented reality

, 37, 39, 42–43

technologies

, 43

Authentication

, 34

Avio Aero

, 135–137

Bandersnatch

, 68–70

Banner advertising

, 77, 82

‘Barilla Goes Digital’

, 18–19

Big data

, 30–31, 33, 74, 139

analytics

, 72, 141, 146–150

architecture

, 143

exploiting big data for mass personalisation

, 77–79

processing tools

, 143

Big Data, Analytics and Decisions framework (B-DAD framework)

, 141

Binge-racing

, 67–68

Binge-watching

, 67–68

Blockbuster

, 63–70

Born-digital companies

, 51

Boston Consulting Group (BCG)

, 21–22, 36

Broadcasting

, 80–81

Business

analytics

, 10–11

ecosystems

, 154–156

exploiting key assets for business management

, 139–141

leader

, 130–132

network redesign

, 21

scope redefinition

, 21

Business model (s), 52–53 (see also Digital business models)

digital-driven servitisation

, 58–60

digitalisation of traditional companies

, 51, 53

Disney

, 55–56

Domino’s Pizza

, 56–58

of platforms

, 159–163

transformation

, 21

Business process

choice phase

, 145

in data management

, 141

design phase

, 143–145

implementation phase

, 146

intelligence phase

, 142–143

redesign

, 20

Cartesian robots

, 36

Centre of excellence (COE)

, 176

Change management approach

, 175–177

Chief digital officers (CDOs)

, 125–126

Chief innovation officer

agent of change

, 132–133

business leader

, 130–132

five traits of

, 130–135

revolutionary culture

, 134

talent scout

, 133–134

tech instructor

, 134–135

Churn management

, 91–93

Classification

, 31, 147

Click-through-rate (CTR)

, 78, 82, 87

Cloud computing

, 33, 39–40

Cloud technology

, 40

Clustering

, 148

Co-robots

, 36

Competitive ecosystems, impact of technologies 4.0 on

, 38–44

Competitive effects of advertising

, 90

Consumer packaged goods (CPG)

, 11

Content channel advertising

, 82

Content-integrated CICs

, 85

Corporations, new figures in

, 125–130

Cost per acquisition (CPA)

, 79

Cost per click (CPC)

, 77, 82

Cost per lead

, 77

Cost per mille (CPM)

, 77

Cost per sale

, 77

Coupon/loyalty advertising (CLA)

, 83

Cross-selling

, 93

Curiosity

, 104

Customer acquisition

, 163

Customer experience (CX)

, 172

transformation

, 21

Customer reactivation campaigns

, 92

Customer-driven strategic business transformation

, 71

Customer-initiated contacts (CICs)

, 84–85

CXO

, 128–129

Cyber security

, 34

Cyberspace

, 34

Data and technology

, 73

Data management

, 139

big data analytics and knowledge management

, 146–150

business processes in

, 141–146

exploiting key assets for business management

, 139–141

Data management platform (DMP)

, 78, 150–151

Data mining methods

, 144

Data protection officer (DPO)

, 127

Data transfer system

, 38

Deep learning

, 31

Descriptive analytics

, 144

Dicing

, 144

Digital adapting services

, 60

Digital business models

, 51

architecture and relevance

, 52–53

Blockbuster vs. Netflix

, 63–70

business model digitalisation of traditional companies

, 53–60

Digital competitive position

, 21–22

Digital culture

, 99–103

Digital dynamic capabilities

, 12–15

Digital ecosystems

, 153

business models of platforms

, 159–163

ecosystems, business ecosystems, and

, 154–156

platforms as

, 156–159

Digital governance

, 106

Digital HR

, 122–123

Digital innovation

, 102–103

Digital knowledge-based view

, 10–11

Digital leader(ship)

, 97–98, 103–109, 173

Digital mind-set

, 184–186

Digital resource-based view

, 9–10

Digital skills

, 106

Digital smoothing services

, 60

Digital substituting services

, 60

Digital technologies

, 5–6

exploitation and integration

, 5

Digital transformation

, 1, 6, 29, 71

assessment in digital transformation processes

, 45–47

core HR process at times of

, 120–125

decisions

, 23–24

distinctive characteristics of people mindset and skills for

, 119

extents

, 19–21

framework for

, 177–184

impact

, 1–2

process

, 118

strategic challenges

, 22–24

strategic management theories and digitalisation

, 9–15

as strategic process

, 15–22

strategy and digitalisation

, 5–9

structure

, 15–18

Digital world

, 172–175

Digital-driven servitisation

, 58–60

Digitalisation

, 1, 71

potential benefits

, 5–6

strategic management theories and

, 9–15

strategy and

, 5–9

tools for

, 1

Digitisation

, 6, 71

Dimensionality reduction

, 148

Direct network effects

, 162

Disney

, 55–56

Disney Plus

, 55–56

Display advertising

, 77–78

DisplayAdv

, 91

Domino’s Pizza

, 56–58

Drill-down

, 144

Drill-through

, 144

Dynamic capabilities

, 12–13

E-commerce

, 38

Ecosystems, 154–156 (see also Digital ecosystems)

assessment methodology

, 46

Email advertising/marketing

, 78

Email service provider (ESP)

, 78

Encryption

, 34

Engaged collaborators

, 106

Evaluation models

, 45

Factory-integrated adapting services

, 60

Factory-integrated smoothing services

, 60

Factory-integrated substituting services

, 60

Film rental

, 65–66

Firm-initiated contacts (FICs)

, 84

Firms

, 5, 10

Gantry robots (see Cartesian robots)

Generation

, 31

Good Old Fashion of AI

, 147

Google

, 7, 82, 154, 157

Greenplum

, 144

HANA

, 144

HBO Now

, 55

High-tech companies

, 61

Human resources (HR)

, 117

Avio Aero

, 135–137

core HR process at times of digital transformation

, 120–125

five traits of chief innovation officer

, 130–135

management

, 117

new figures in corporations

, 125–130

Hyper-connected augmented consumer

, 74

IBM Watson Platform

, 182

iCloud

, 62

Idealised influence

, 107

Indirect network effects

, 162

Individualised consideration

, 106

Industry 4.0

, 118

Information and communication technology (ICT)

, 99

Information technologies (IT)

, 7

Infrastructure as a Service (Iaas)

, 34, 58

Innovation

, 172

analytical technologies

, 30

platforms

, 158

Inspirational motivation

, 106

Intellectual stimulation

, 106

Internal integration

, 20

Internet advertising

, 77

Internet of things (IoT)

, 29–30, 33, 72, 143, 153

in companies

, 39–40

paradigm

, 30

technologies

, 30

Interrogation algorithms

, 144

Investments in digital technologies

, 1

iPhone

, 162

iTunes

, 52, 62

K-Nearest Neighbours (K-NN)

, 147

Key Performance Indicators (KPIs)

, 144

Knowledge management (KM)

, 146–150

practices

, 11

Knowledge portals

, 11

Knowledge-based view (KBV)

, 9

Kognitio

, 144

Leadership

, 103–104

new culture

, 112–113

rules for

, 109–113

signature

, 109–110

Learning culture

, 100–102

LinkedIn

, 121, 128

LinkedIn

, 159

Localised exploitation

, 20

Loyalty programs

, 93

Machine learning (ML)

, 31, 143, 147–148

MADlib

, 144

Mahout

, 144

Man–machine interfaces

, 41

Manual adapting services

, 60

Manual smoothing services

, 60

Manual substituting services

, 60

Marketers

, 75, 80

Marketing

, 72

automation

, 74–75

managers

, 79

solutions

, 159

Mass personalisation

display advertising

, 77–78

email advertising/marketing

, 78

exploiting big data for

, 77

search engine marketing

, 78–79

search engine optimisation

, 78–79

Microsoft

, 159–160

Microsoft’s AI transformation

, 46–47

Minimum Viable Product (MVP)

, 181

Modern marketing

, 71

as data-driven and predictive

, 73–76

effectiveness

, 79–91

exploiting big data for mass personalisation

, 77–79

retention strategies and churn management

, 91–93

road to

, 71–73

MolecoLeader®

, 112

MyMagic+ wristband

, 55

Narrowcasting

, 80–81

Netflix

, 55–56, 63–70, 157

Network effects

, 157, 159, 161–162

On-Line Analytical Processing (OLAP)

, 144

Online advertising

, 38, 88, 91

Online display advertising

, 91

Organic search

, 79

Organisational design and culture

, 72

Paid search

, 79

advertising

, 91

Pentaho

, 144

Personalisation

, 77

Pivoting

, 144

Pizza Tracker

, 57

Platform as a Service (PaaS)

, 34

Platforms

business models of

, 159–163

as digital ecosystems

, 156–159

Pop-unders

, 77

Pop-ups

, 77

Post-purchase recommendations

, 92

Pre-evaluation

, 45

Prediction

, 31

Predictive analytics

, 144–145

Predictive marketing

, 73

Premium Subscriptions

, 159

Price Comparison Advertising (PCA)

, 83

Proactive churn management programs

, 92

Product-service systems (PSS)

, 58

Programmatic advertising

, 77

Radio Frequency Identification (RFId)

, 30

Radoop

, 144

RapidMiner

, 144

Reactance

, 89

theory

, 86

Reciprocity appeal approach

, 86

Regression

, 148

Reinforcement learning

, 31

Replenishment campaigns and repeat purchase programs

, 93

RepRap project

, 35

Resource allocation

, 24

Resource-based view (RBV)

, 9

Retargeting

, 88–89

Retention strategies

, 91–93

Revolution R Enterprise

, 144

Revolutionary culture

, 134

Risk management processes

, 34

Roll up

, 144

Rule-based system

, 147

Search channel advertising

, 82

Search engine marketing (SEM)

, 78–79, 83

Search Engine Optimisation (SEO)

, 78–79

Search engine results pages (SERP)

, 77

Search Engines (SE)

, 78

SearchAdv

, 91

Segmentation

, 74

Seizing

, 13

Selective Compliance Assembly Robot Arm (SCARA)

, 36

Sense-making

, 110

Sensing

, 13, 16

Servitisation

, 58–60

Simulation

, 37, 39

models

, 41

Skills Management

, 112

Slicing

, 144

Smart networks

, 38

Smart objects

, 38

Smart services

, 38

Smart Working

, 123–125

Smoothing services

, 59

Software as a Service (SaaS)

, 34

Spotify

, 52

‘Spray-and-pray’ mentality

, 83

Strategic management theories

digital dynamic capabilities

, 12–15

digital knowledge-based view

, 10–11

digital resource-based view

, 9–10

and digitalisation

, 9–15

Strategy

, 5–9

Streaming

, 66–67

Substituting services

, 59

Superstore video

, 63–64

Supervised learning

, 147–148

Switching costs

, 162

Talent management

, 72–73

Talent scout

, 133–134

Talent Solutions

, 159

Tech instructor

, 134–135

Technologies 4.0

, 29

assessment in digital transformation processes

, 45–47

best practices

, 43–44

data collection, exploitation, management and protection

, 29–35

impact of technologies 4.0 on competitive ecosystems

, 38–44

transition from ‘digital’ to ‘real’ in smart factory

, 35–38

Text ads

, 77

‘ThinkOven. com’ platform

, 58

3D printing (see Additive manufacturing)

Toxic leaders

, 110–111

Traditional companies

, 53–54

Transaction platforms

, 158–159

Transformation

, 172

Transformational leadership

, 106

Transforming

, 13–14

TWM

, 144

Uber

, 52

Unilever

, 11–12

Unsupervised learning

, 148

Up-selling

, 93

User experience (UX)

, 128

Valuable, rare, inimitable, and non-substitutable (VRIN)

, 9–10

Value capture

, 53

Value configuration

, 53

Value creation

, 53

Video ads

, 77

Video on demand (VOD)

, 67

Viral advertising videos

, 81

Viral marketing

, 81

Virtual prototyping simulation

, 39

Virtual reality

, 37

Vision of digital change

, 106

Volatility, uncertainty, complexity, and ambiguity (VUCA)

, 3

past intuitions and present pitfalls in VUCA world

, 167–170

Volume, velocity, variety, veracity, value and visibility (6Vs)

, 140–141

Windows Phone

, 158

Word of Mouth marketing (WOM marketing)

, 80–81

X-teams

, 110

YouTube boom

, 64

‘Zero Clicks’ app

, 58