TY  - CHAP
AB  - Abstract In today’s hypercompetitive, digital-first, knowledge-based economy, organizational creativity has never been more important as a potential source of competitive advantage. The foundation stone for every innovation is an idea and all ideas are born of creativity. The innovation process thus starts with creativity and the new ideas it yields are ideally based on insights that will lead ultimately to novel outcomes (such as new products, services, experiences or business models) and thereby to a sustainable competitive advantage. In established businesses, until relatively recently, creativity was called on only for specific, often high-profile occasions, for ‘hackathons’ or for major ‘innovation jams’, but today it is an essential, everyday necessity of routine work. However, attaining the right level of creativity from within is a challenge for many organizations and so they need to establish an appropriate and effective way to import it into their teams, projects and, ultimately, culture. The arts are a pure, unadulterated form of creativity. Mindsets, processes and practices from the arts can give organizational creativity a significant boost and can potentially offset the creative deficit in an organization. Here, the illustrative cases and practices that demonstrate how the arts can have a positive impact on business are examined.
SN  - 978-1-78973-886-5, 978-1-78973-885-8/
DO  - 10.1108/978-1-78973-885-820201009
UR  - https://doi.org/10.1108/978-1-78973-885-820201009
AU  - Robbins Peter
ED  - Piero Formica
ED  - John Edmondson
PY  - 2020
Y1  - 2020/01/01
TI  - How Businesses Can Benefit from Collaborating with the Arts
T2  - Innovation and the Arts: The Value of Humanities Studies for Business
PB  - Emerald Publishing Limited
SP  - 163
EP  - 186
Y2  - 2024/05/09
ER  -