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Business, Innovation and the Arts: The Golden Encounter

Innovation and the Arts: The Value of Humanities Studies for Business

ISBN: 978-1-78973-886-5, eISBN: 978-1-78973-885-8

Publication date: 19 February 2020


We live in the Age of Knowledge, which is impelling us towards the Age of Imagination. The technological wave rises and with it rises a wave of change that will affect both the economy and society. When these two waves will reach the coast where knowledge meets ignorance, and how to ride them, are questions that require us to imagine the future. We must, therefore, embark on the vessel of imagination, leaving behind us the baggage of what we know and understand. Imagination is not just the springboard for ideas; it also acts to connect ideas in different ways that may blossom in the garden of an entrepreneurial renaissance. Symbols, metaphors and concepts that belong to our tacit knowledge come to light in our memory. It is from here that the imagination draws its lifeblood, broadening our horizons, inducing us to interact with others who may be the bearers of other cultures. Are we ready to engage in an imaginative learning process to join business with innovation and art? Are we prepared to design a wide-open white space where the actors of entrepreneurship, innovation and art can generate a constructive tension that will sweep away what appears to be mutual antagonism or incompatibility?



Formica, P. (2020), "Business, Innovation and the Arts: The Golden Encounter", Formica, P. and Edmondson, J. (Ed.) Innovation and the Arts: The Value of Humanities Studies for Business, Emerald Publishing Limited, Leeds, pp. 1-42.



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