Prelims

Devanathan Sudharshan (University of Kentucky, USA)

Organic Growth Disciplines

ISBN: 978-1-78973-876-6, eISBN: 978-1-78973-875-9

Publication date: 9 September 2019

Citation

Sudharshan, D. (2019), "Prelims", Organic Growth Disciplines, Emerald Publishing Limited, Bingley, pp. i-xi. https://doi.org/10.1108/978-1-78973-875-920191003

Publisher

:

Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited


Half Title Page

ORGANIC GROWTH DISCIPLINES

Endorsement

Healthy companies continue to find ways to grow organically. Dr Sudharshan provides a thoughtful framework for thinking about organic growth and the strategic decisions required to achieve it.

Paul Rooke, Former Chairman and CEO, Lexmark International, Inc

[A] very timely book at a time when the economy is growing slowly and the organic growth commands a higher premium over mergers and synergy. I congratulate Professor Sudharshan for suggesting, in very practical ways, how a company can grow organically at each step of the value creation process from knowledge to technology to building blocks to offerings in the market place.

Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University

Organic growth strategies are fundamental in building successful and sustainable enterprises. Dr Sudharshan provides a practical framework for growing organically. A must read for leaders interested in building companies with steady and sustainable growth.

Mahendran Naidu, President and CEO, IKIO, Chief Operating Officer, Institute for Lean Systems

This book can be a very useful resource for organizations pursuing organic growth strategies. The framework provided in the book can be handy for business leaders in their strategic planning process. The book can help managers in setting goals of organic growth, generating alternatives to achieve them and select the best one among them. It provides interesting insights about how organizations compete, innovate, develop products and eventually create value for customers. Overall, it provides insightful perspectives on various disciplines for growing organically.

Anand Kumar Jaiswal, Associate Professor, Indian Institute of Management, Ahmedabad

Whereas growth is a key strategic goal for most firms, organic growth is a key indicator of the health and sustainability of the firm. Despite the wide recognition of the critical importance of growth for firms, managers and scholars alike too often rely on simplistic heuristics and oversimplified theories. In a really accessible way, Sudharshan is bringing back in a novel framework the complex nature of corporate strategy growth by drawing on a set of six scientifically validated organic growth disciplines, which together provide the basis for a roadmap for innovative growth strategies.

Professor Dr Olivier Furrer, Chair of Marketing, University of Fribourg, Switzerland

Title Page

ORGANIC GROWTH DISCIPLINES: A STRATEGIC FRAMEWORK FOR IMAGINING BUSINESS GROWTH OPPORTUNITIES

DEVANATHAN SUDHARSHAN

University of Kentucky, USA

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2019

Copyright © 2019 Emerald Publishing Limited

Reprints and permissions service

Contact:

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78973-876-6 (Print)

ISBN: 978-1-78973-875-9 (Online)

ISBN: 978-1-78973-877-3 (Epub)

List of Figures

Chapter 1
Figure 1.1 Ansoff Matrix
Figure 1.2 A Stylized View of the Value Creation Process: Hierarchy of Knowledge – Product Market Development
Figure 1.3 From Knowledge to Product Markets: ipCG-Dyson Example
Chapter 3
Figure 3.1 Flavr Savr2 Tomato Development: Five Level Hierarchy Diagram
Figure 3.2 Gartner Hype Cycle for Emerging Technologies
Figure 3.3 Norwegian Gas Technologies → Market Map
Figure 3.4 Norwegian Gas Processing Technologies Taxonomy Map
Figure 3.5 Norwegian Gas Technology Intention Map
Figure 3.6 Norwegian Gas Overall Technology Strategy Map
Chapter 4
Figure 4.1 Technology Imitation Versus Leapfrogging in Response to Advancement by Competitor
Chapter 5
Figure 5.1 Map of the US Midwest
Figure 5.2 Chasm Group's Pictorial View of Ideal Customer
Figure 5.3 Customer Decision Journey Flowchart
Figure 5.4 Rail Europe: Map of Customer Touchpoints
Figure 5.5 Rail Europe Experience Map
Figure 5.6 IdeaRocket Customer Journey Map (Nasoi, 2017)
Figure 5.7 The OCC Framework
Figure 5.8 Belief-Goals-Expectations-Predictions-Behavior Model
Figure 5.9 Affect Computation
Figure 5.10 3D Object Printing from Thoughts at Thinker Thing, a Start-up Based in Santiago, Chile (Copyright: Nisha Ligon)
Figure 5.11 A Tiny Object Based on a Human's Thoughts (Copyright: Thinker Thing): Claimed to Be World's First Such Object
Chapter 6
Figure 6.1 Comparative Chart of Fechner's Law k Values for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure 6.2 Three Internet Refrigerators
Figure 6.3 GE Kitchen Tablet
Figure A1 Fechner's Law Application for VW Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A2 Fechner's Law Application for Chevrolet Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A3 Fechner's Law Application for BMW Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A4 Fechner's Law Application for Toyota Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A5 Fechner's Law Application for Honda Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A6 Fechner's Law Application for Nissan Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A7 Fechner's Law Application for Tesla Cars for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A8 Fechner's Law Application for BMW SUVs for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Figure A9 Fechner's Law Application for iPhones for a Product Line of Length n[k = (Price of highest product/Price of lowest product)(1/(n−1))]
Chapter 7
Figure 7.1 Chesbrough's Open Innovation Paradigm
Figure 7.2 Specialization of Countries in Specific Technologies
Figure 7.3 Illustrative Example of Visual Patent to Product Mapping for Dyson
Figure 7.4 System of Systems Example
Figure 7.5 Stages of Machine Involvement in Performing Actions
Figure 7.6 How a Blockchain Works
Figure 7.7 Industry by Industry Value of Implementing Blockchain
Chapter 8
Figure 8.1 Sustainability Over Years
Figure 8.2 Probability of Transition from H to H, M, L (Based on Revenue), and B by Observation Window Length
Figure 8.3 Probability of Transition from M to H, M, L (Based on Revenue), and B by Observation Window Length
Figure 8.4 Probability of Transition from L to H, M, L (Based on Revenue), and B by Observation Window Length
Figure 8.5 Stylized Model of Product Life Cycle
Figure 8.6 ROA, ROS, ROE Plotted Against Growth Rate
Figure 8.7 Sweet Spot for Growth
Figure 8.8 Step by Step Calculation of Relative Value of Growth (RVG)
Figure 8.9 Fortune 500 Overlap 1955 and 2017
Figure 8.10 Zappos 10 Core Values
Figure 8.11 Megatrends by Substantive Areas
Figure 8.12 Megatrends by Direction of Change
Figure 8.13 Megacities 2025
Figure 8.14 A Vertical City: Singapore
Figure 8.15 Example of Vertical Farming in Abandoned Shipping Containers
Figure 8.16 Fundamental OGD Steps Summary by Disciplines and Their Elements
Figure 8.17 OGD Strategy Roadmap

Acknowledgments

I need to first express a deep sense of gratitude for the privilege and opportunity I have had to pursue the life of an academic. This life as an academic, starting with my education at IIT, Madras (though I did not realize it at that time), has given me the freedom to cultivate various and evolving interests. For this freedom and evolution, I owe tremendous appreciation to my educators, coauthors, colleagues, and students. I owe nature whatever endowments I have that allow me to learn. I am grateful to my parents K. Devanathan and Rajam Devanathan for nurturing me in every way possible with deep love and affection. I am grateful for the summers my father-in-law, Professor R. Vijayaraghavan, has spent with us in Nicholasville and conducting dinner table seminars for us on physics and Tamil literature and poetry.

I cannot thank my wife, Nalini, enough for being supportive no matter what. She is such a sport for listening to my musings on all things. Her intelligence, charm, and wit have sustained me in my travels through the twists and turns of life.

Our children and their spouses have been a tremendous source of positive energy that needs to be acknowledged. Venkat with his determination, resilience, and diligence has inspired me so much. Amit with his skepticism, broad range of knowledge, and incisive questioning has forced me to try to keep current and sharp. Sangita with her ease of commanding difficult matters and total love for us has filled our lives with hope.

Megan, like Nalini maintains a poise that is admirable. Adam with his fondness for Lego has rekindled the little boy in me.

I wish to especially thank the Graduate School of Business (now the Katz School of Business) at the University of Pittsburgh and the Department of Business Administration at the University of Illinois, Urbana-Champaign's College of Commerce and Business Administration (now the Gies College of Business) for their open intellectual environments that permitted me to pursue interdisciplinary learning and research. I also wish to acknowledge the support provided to me at the University of Kentucky.

I acknowledge the push to finish energy I derived from my enthusiastic first readers Professors Scott Dacko, Olivier Furrer, Jagdish Sheth, and R. Venkatesh.

I thank my editors Charlotte Wilson and Charlotte Maiorona, at Emerald, for their expert guidance through the process.

To our grandsons Preston, Reyan, and Maxwell who are accelerating in every dimension—my hope is that the world will be a safer place for your generation. I also wish that you will optimally use your talents to grow to your full potentials as individuals; fulfill your dreams and ambitions; challenge all assumptions; be innovative; and contribute to making society so much better. To you, my beloved grandsons, I dedicate this book.

D. Sudharshan

March 2019