Index

Devanathan Sudharshan (University of Kentucky, USA)

Organic Growth Disciplines

ISBN: 978-1-78973-876-6, eISBN: 978-1-78973-875-9

Publication date: 9 September 2019

This content is currently only available as a PDF

Citation

Sudharshan, D. (2019), "Index", Organic Growth Disciplines, Emerald Publishing Limited, Bingley, pp. 183-188. https://doi.org/10.1108/978-1-78973-875-920191002

Publisher

:

Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited


INDEX

Acceleration
, 41

analyzing
, 131, 142, 144, 147

financial sustainability (See Financial sustainability)

synthesizing
, 147–165

Acquisitions
, 142–143

Ad Age top campaigns
, 44–48

Affect computation
, 78

AI-enabled decision support system
, 42

Airbnb
, 114–115

Airline industry
, 92

Alphabet
, 1, 158–161

Amazon
, 1, 112–113, 145, 152–154

Amazon guidelines
, 88–89

American Express
, 45–46, 61, 62

American Legacy
, 48

Amsterdam Canal eBoats
, 86–87

Analytical techniques
, 42

Anonymous Asian Bank
, 154

Ansoff matrix
, 2

Apple
, 1, 154–156

Aspartame
, 11, 17

Aston Martin
, 63

Augmented reality (AR)
, 24, 81

Automobiles
, 88

Baptist Health
, 72–73

Base technologies
, 24, 26

Battelle
, 13

Beauty Brands
, 73

Belief-goals-expectations-predictions-behavior model
, 76, 77

Betty’s Place
, 125

Blockchain
, 24

Betty’s Place
, 125

definition
, 123

PWC Survey 2018
, 125–126

representation of transactions
, 124

value added, McKinsey
, 126

World Economic Forum survey
, 123–124

Boeing
, 10–11, 74, 75

Boeing Dreamliner’ s interior
, 75

Bridgewater Associates
, 156–158

Budget fitting

Amsterdam Canal eBoats
, 86–87

automobiles
, 88

iPhones
, 88

line filling
, 87

Budgets

capital expenditure (capex)
, 85

operating expense (opex)
, 85

Building blocks
, 3, 10, 29–35

Bundling

Amazon guidelines
, 88–89

GE Cafè Series refrigerator
, 90

LG SmartThinQ refrigerator
, 91

Samsung family hub refrigerator
, 90

Business condition changes
, 70

Capital expenditure (capex)
, 85

Chesbrough’s Open Innovation Paradigm
, 105

China spatiotemporal preference heterogeneity
, 59–60

CISCO
, 118

Client coaches
, 43

Co-experiencing

customer decision journey flowchart
, 66

IdeaRocket
, 68

Lancome
, 69–70

LEGO
, 69

Rail Europe
, 65–68

Compustat database
, 132

Conjoint analysis
, 42

Crew Dragon space capsule
, 10

Cultural holidays
, 51

Customer disciplines

American Express
, 62

Aston Martin
, 63

China spatiotemporal preference heterogeneity
, 59–60

co-experiencing
, 65–70

customer synchronization
, 70–83

idealizing
, 60

mapping
, 57–59

Midwest BB
, 60–61

persona descriptions
, 63–65

Customer mapping
, 58

Customer need knowledge states
, 38–41

Customer need sophistication
, 52

Customer synchronization
, 70–84

Customizing
, 73

Decision-making
, 69–70, 76, 153–154

Delighting
, 73–74, 79

Design

bundling (See Bundling)

unbundling (See Unbundling)

Discernible access
, 14–15

stealth fighters
, 16–17

timing devices
, 15–16

Discrete choice techniques
, 42

DISH networks
, 70–71

3D object printing
, 82

Dove
, 46–48

3D printing
, 24, 81, 83

Drones
, 24, 122

Dyson/ipCG
, 5

Electric cars
, 43–44

Elements of Joy
, 80

Emerging
, 25

Emotion types
, 78

Enterprise software platforms
, 126

External knowledge
, 13

Facebook
, 1, 64

Fechner’s law
, 87, 94–97

Financial derivatives
, 23

Financial sustainability

Amazon
, 145, 147

Frank Donaldson Brown
, 143

General Motors
, 143

Microsoft
, 145

sweet spot
, 145

Flavr Savr2 tomato
, 20–21

Ford
, 113

Fortune 500
, 104, 149

Frank Donaldson Brown
, 143

Fundamental organic growth disciplines
, 5

Gartner’s Hype Cycle
, 24

emerging technologies
, 25

innovation trigger
, 25

peak of inflated expectations
, 25

trough of disillusionment
, 25

GE Cafè Series refrigerator
, 90

General Motors
, 143

Google
, 111, 158–161

Hackermoon.com
, 127–128

Haier
, 107–108, 113–114

Health.Pioneers
, 107

Hot House variant
, 21

HubSpot
, 61

Ideal customer
, 60, 63

Idealizing
, 60

Ideal shaping
, 60

IdeaRocket
, 68

Influential knowledge
, 9, 10–11

Initial coin offerings (ICOs)
, 124, 126

Innovation trigger
, 25

Inside-out open innovation (IOI)
, 104, 107

Instrumental knowledge
, 9–10

Intellectual property (IP)
, 4, 104

Internet of Everything (IoE)
, 115–118

Internet of Things (IoT)
, 24

ipCG-Dyson
, 4, 110

ipCG virtualization
, 34–35

iPhone 4
, 52

iPhone 3G
, 52

iPhones
, 88

iPhones X
, 52

iPhones XR
, 52

iPhones XS
, 52

IVY Project
, 127

“Jobs to be done,” 42

Just-noticeable-difference (JND)
, 87

Kabbage
, 119–120

Kansei Engineering (KE)
, 74–75

Key technologies
, 26

Knowledge discipline

discernible access
, 14–17

influential knowledge
, 10–11

instrumental knowledge
, 9–10

knowledge development
, 11–14

serendipity
, 11–12

systematic development
, 12–14

Knowledge space
, 32

Know Your Customer (KYC)
, 127

Know Your Transaction (KYT)
, 127

Lancome
, 69–70

Launch sequence, new products
, 139

Leapfrogging
, 53

LEGO
, 69

Lemley7
, 104

Leveraging

licensing
, 102–104

networking
, 115–129

opening
, 104–110

platforming
, 110–115

utilizing
, 99–102

LG
, 108

LG SmartThinQ refrigerator
, 91–92

Licensing

National Geographic
, 103

Nestle
, 103–104

Popeyes
, 104

soft assets
, 102–103

Life condition changes
, 70

Line filling
, 87

LinkedIn
, 64

Lyft
, 42

MacGregor’s tomato variant
, 21

Mapping
, 57–59

Marketing research techniques
, 42

Market level observations
, 141–142

Mazda
, 74

Mazda MX5
, 75–76

McKinsey
, 125–126

Metro Trains
, 45

Microsoft
, 1, 4, 145–147

Microsoft Surface Pro
, 4

Midwest BB
, 61–62

Multidimensional scaling
, 15, 42

NASA’s Commercial Crew Program
, 10–11

National Geographic
, 103

Need discipline. see also specific needs

Need ecologizing
, 49–51

Need obsoleting
, 48–49

Need patterns coincide
, 52

Need rhythm synchronizing
, 51–54

Need seeking
, 37

customer knowledge
, 38

customer need knowledge states
, 38–41

elements
, 38

need surfacing
, 42–43

Need shaping

Ad Age top campaigns
, 44–48

electric cars
, 43

need ecologizing
, 49–51

need obsoleting
, 48–49

need rhythm synchronizing
, 51–54

Need surfacing
, 42–43

Nestle
, 103

Networking
, 115–129

blockchain
, 123–129

CISCO
, 118

Internet of Everything (IoE)
, 115–118

Kabbage
, 119–120

Malaysia
, 120

Sherpa
, 118–119

US Small Business Administration
, 120–123

New industry
, 126–127

New knowledge/technology/products
, 72

New product development processes (NPD)
, 19

New production introduction rates
, 132–136

Nike Plus
, 46

Nissan
, 44

Norwegian Gas
, 59

intention map
, 27, 29

intentions or ambitions
, 28

market map
, 27

overall technology strategy map
, 30

taxonomy map
, 28

OCC model

auditory
, 79

chemical
, 79

emotion types
, 78

vestibular
, 79

vision
, 79

Ola
, 42

Olfaction
, 79

Opening, leveraging

Chesbrough’s Open Innovation Paradigm
, 105

Haier
, 107–108

Health.Pioneers
, 107

inside-out open innovation (IOI)
, 104

intellectual property (IP)
, 104

ipCG-Dyson
, 110

Lemley7
, 104

LG
, 108

open innovation
, 104–108

outside-in open innovation (OII)
, 104

patent pools
, 108–110

UK Patent Box
, 105

Unilever
, 108

Open innovation
, 104–108

Operating expense (opex)
, 85

Organizational culture
, 148

Outside-in open innovation (OII)
, 104

Oxford Dictionary
, 58

Pacing technologies
, 26

Panasonic
, 43

Patent pools
, 108–110

Pay-by-usage rate basis
, 86

Peak of inflated expectations
, 25

PERCH
, 80–83

Personas
, 63–64

Platforming, leveraging

Airbnb
, 114

Amazon
, 112

Amazon Advertising Platform (AAP)
, 113

Ford
, 113

Haier
, 113–114

Infrastructure as Service (IaaS)
, 111

Platform as Service (PaaS)
, 111

Software as a Service (SaaS)
, 111

toolbox
, 111

Popeyes
, 104

Pricing discipline

budget fitting
, 85–88

bundling
, 88–91

capital expenditure (capex)
, 85

elements
, 93

Fechner’s law
, 87, 94–97

fundamental OGD discipline
, 93

operating expense (opex)
, 85

Toyota Production System (TPS)
, 85

unbundling
, 91–93

Product life cycle (PLC)
, 132

Product market
, 32

Product–market combinations
, 136

Product market framework

financial derivatives
, 23

Flavr Savr2 tomato
, 20–21

new product development processes (NPD)
, 19

nonvolatile magnetic random access memory (MRAM)
, 20

Tax Cuts and Jobs Act (TCJA)
, 21–23

PWC

enterprise software platforms
, 126

initial coin offerings (ICOs)
, 126

new industry
, 126–127

territory leaders
, 126–127

Tokenization
, 126

Qualified opportunity zones
, 22

Qualitative techniques
, 42

Rail Europe

customer touchpoints
, 66, 67

experience map
, 67

journey model
, 68

lens
, 68

qualitative insight
, 68

quantitative information
, 68

Relative Value of Growth (RVG)
, 146–147

Return on assets (ROA)
, 144

Return on equity (ROE)
, 144

Return on sales (ROS)
, 144

Rhythms
, 51, 52

Robots
, 24, 25

RVG. See Relative Value of Growth (RVG)

Samsung family hub refrigerator
, 90

Sandia National Laboratories
, 13

SCARF
, 80–83

Serendipity

aspartame
, 11

Stealth Submarines
, 12

Sherpa
, 118–119

Silicon Valley
, 51

Social interactions
, 71–72

Soft assets
, 102–104

SpaceX
, 10–11

Stealth fighters
, 16–17

Stealth Submarines
, 12

Sustainability
, 131–136

Sweet spot, growth
, 145

Synthesizing

Alphabet
, 158–161

Amazon
, 152–154

Anonymous Asian Bank
, 154

Apple
, 154–156

Bridgewater Associates
, 156–158

Google
, 158–161

organizational culture
, 148

Valve
, 161–164

Zappos
, 164–165

Systematic development
, 12–14

Tastants
, 79

Taste/gustatory
, 79

Tax Cuts and Jobs Act (TCJA)
, 21–23

Technology bundle formation

building blocks (BB space)
, 32

bundled (B space)
, 32

knowledge space (K)
, 32

mode I
, 32

mode II
, 33

mode III
, 33

mode IV
, 33

mode V
, 33

mode VI
, 33

product market (PM space)
, 32

Technology discipline

building blocks and bundles
, 29–35

product market framework
, 19–23

technology dynamics
, 24–30

Technology dynamics

Gartner’s Hype Cycle
, 24, 25

Norwegian gas
, 26–30

S-curves
, 24

Technology imitation
, 53

Temporary lapse in growth
, 138

Terminator technology
, 21

Territory leaders
, 126–127

Tesla
, 41

Textbook publishers
, 92

Thanksgiving
, 38

Thinker Thing
, 81

Timing devices

building blocks
, 15

bundle elements
, 15

features/attributes/characteristics
, 15

knowledge domains
, 16

needs
, 15

product markets
, 15

replacement technologies pacing
, 16

technologies
, 16

technology changes
, 15

Tokenization
, 126

Toyota
, 44

Toyota Production System (TPS)
, 85

Tradeoffs
, 41, 42

Traditional marketing language
, 58

Trigeminal–chemosensory system
, 79

Trough of disillusionment
, 25

Uber
, 42

UK Arts and Humanities Research Council
, 12

UK Patent Box
, 105

Unbundling
, 91–93

Unilever
, 108

US Midwest
, 61

US Small Business Administration
, 120–123

Utilizing

capacity hard assets
, 99

Costco
, 100

metered pricing
, 101–102

private labels worldwide
, 99–100

Rajhans group
, 101

Storj
, 101

Value creation process
, 9

Dyson/ipCG
, 5

ipCG-Dyson
, 4

Microsoft Surface Pro
, 4

stylized form
, 3

Valve
, 161–163

Virtual reality (VR)
, 24

World Economic Forum survey
, 123

Xerox PARC
, 29

Zappos
, 164–165