TY - CHAP AB - SN - 978-1-78973-818-6, 978-1-78973-817-9/ DO - 10.1108/978-1-78973-817-920191011 UR - https://doi.org/10.1108/978-1-78973-817-920191011 AU - Wilson Lee AU - Wilson Lee PY - 2019 Y1 - 2019/01/01 TI - The Future of Data-driven Content T2 - Data-driven Marketing Content PB - Emerald Publishing Limited SP - 149 EP - 164 Y2 - 2024/03/28 ER -