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Evaluating Content Success

Data-driven Marketing Content

ISBN: 978-1-78973-818-6, eISBN: 978-1-78973-817-9

Publication date: 19 June 2019

Citation

Wilson, L. (2019), "Evaluating Content Success", Data-driven Marketing Content, Emerald Publishing Limited, Bingley, pp. 133-148. https://doi.org/10.1108/978-1-78973-817-920191010

Publisher

:

Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited