TY  - CHAP
AB  - 
SN  - 978-1-78973-818-6, 978-1-78973-817-9/
DO  - 10.1108/978-1-78973-817-920191006
UR  - https://doi.org/10.1108/978-1-78973-817-920191006
AU  - Wilson Lee
AU  - Wilson Lee
PY  - 2019
Y1  - 2019/01/01
TI  - Understanding Why Your Content Isn’t Working
T2  - Data-driven Marketing Content
PB  - Emerald Publishing Limited
SP  - 67
EP  - 79
Y2  - 2024/09/22
ER  -