To read the full version of this content please select one of the options below:

Data Collection and Management

Data-driven Marketing Content

ISBN: 978-1-78973-818-6, eISBN: 978-1-78973-817-9

Publication date: 19 June 2019

Citation

Wilson, L. (2019), "Data Collection and Management", Data-driven Marketing Content, Emerald Publishing Limited, Bingley, pp. 23-49. https://doi.org/10.1108/978-1-78973-817-920191004

Publisher

:

Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited