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Data Collection and Management

Data-driven Marketing Content

ISBN: 978-1-78973-818-6, eISBN: 978-1-78973-817-9

Publication date: 19 June 2019


Wilson, L. (2019), "Data Collection and Management", Data-driven Marketing Content, Emerald Publishing Limited, Leeds, pp. 23-49.



Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited