To read the full version of this content please select one of the options below:

Image of Local Cuisine as Part of a Rural Tourism Offer

Gastronomy for Tourism Development

ISBN: 978-1-78973-756-1, eISBN: 978-1-78973-755-4

Publication date: 26 August 2020

Abstract

The aim of the research was to analyse the image of Vojvodina's cuisine and tourist satisfaction with food experience as part of a rural tourism offer in Vojvodina province (Serbia). This chapter is based on research carried out among 891 foreign tourists who visited villages in Vojvodina. The obtained results were examined via exploratory factor analysis, confirmatory factor analysis, multiple regression analysis (stepwise method) and T-test. The obtained results indicated that factors like food uniqueness and cultural heritage, food quality and price, nutrition and health benefits of food and affective image of food influence the image of local cuisine. The results showed that local cuisine (food) can serve as a tool for building destination's brand identity. The study pointed out the role and significance of the image of local cuisine on rural tourist attractions but also on tourist satisfaction with food experience. Also, the contribution of the research is reflected in three aspects: theoretical implication, methodological and practical contribution.

Keywords

Acknowledgements

Acknowledgement

The chapter is a result of project funded by the Ministry of Sciences and Technological Development, the Republic of Serbia (III47007).

Citation

Vuksanović, N. and Demirović Bajrami, D. (2020), "Image of Local Cuisine as Part of a Rural Tourism Offer", Peštek, A., Kukanja, M. and Renko, S. (Ed.) Gastronomy for Tourism Development, Emerald Publishing Limited, Bingley, pp. 91-108. https://doi.org/10.1108/978-1-78973-755-420201006

Publisher

:

Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited