Startup Capital

Abstract

The chapter provides a practical guide to identify and define different funding sources for entrepreneurial and innovation endeavors, including a methodology to describe return on investment expectations from funding sources. Also, the authors provide recommended key performance indicators and valuation methods when pitching to potential investors.

Citation

Ballesteros-Ruiz, M. and Cardenas-del Castillo, F.F. (2019), "Startup Capital", Corrales-Estrada, M. (Ed.) Innovation and Entrepreneurship: A New Mindset for Emerging Markets, Emerald Publishing Limited, Leeds, pp. 199-230. https://doi.org/10.1108/978-1-78973-701-120191013