From Interactive Television to Digital Health: Insights for Industries in Transformation

Abstract

Since 1939, with the introduction of television at the World Fair in New York City, the television business has gone through many changes from the introduction of color to multichannel offering through cable and satellite. Recent years have brought an accelerated pace of change driven in large by the proliferation of digital platforms. Change that is manifested in the way consumers view television. Technology adoption is more of an evolutionary process than a full-fledged revolution. As such, learnings from consumer adoption of interactive television can provide a footprint for other industries. An example is digital health that includes applications and platforms, which are applied toward improving healthcare delivery or the healthcare systems.

This chapter will provide a comparison between the television and health industries as they transition into the digital age. It juxtaposes learnings from changing business models and consumer adoption from both industries and offers a possible roadmap for other industries on the quest to engage and grow their consumer base in the digital age.

Citation

Einav, G. and Wolf, H. (2019), "From Interactive Television to Digital Health: Insights for Industries in Transformation", Einav, G. (Ed.) Digitized, Emerald Publishing Limited, Leeds, pp. 21-39. https://doi.org/10.1108/978-1-78973-619-920191002