TY  - CHAP
AB  - Abstract Crowdfunding campaigns reflect the personality traits of the entrepreneur, influencing the chances of a successful fundraising. In this study, the authors focus on three different entrepreneurs’ personality dark traits: narcissism, Machiavellianism and psychopathy. Through a text analysis of 338 equity-crowdfunding campaigns in the UK, the authors identified narcissistic expressions used by entrepreneurs in their pitches, and their impact on funding success. The authors found an inverted U-shape relationship between entrepreneurs’ narcissism and the crowdfunding success. On the other hand, entrepreneurs’ psychopathy has a negative linear relationship with crowdfunding success. This study contributes to the entrepreneurship literature, highlighting the importance of displayed entrepreneurs’ personality traits in engaging with crowd investors.
SN  - 978-1-78973-508-6, 978-1-78973-507-9/
DO  - 10.1108/978-1-78973-507-920201007
UR  - https://doi.org/10.1108/978-1-78973-507-920201007
AU  - Leonelli Simona
AU  - Pietro Francesca Di
AU  - Masciarelli Francesca
ED  - Andrea Caputo
ED  - Massimiliano M. Pellegrini
PY  - 2020
Y1  - 2020/01/01
TI  - Narcissism, Machiavellianism and Psychopathy: How Do Displayed Entrepreneurs’ Personality Dark Traits Influence Crowdfunding Success?
T2  - The Entrepreneurial Behaviour: Unveiling the cognitive and emotional aspect of entrepreneurship
T3  - Entrepreneurial Behaviour Series
PB  - Emerald Publishing Limited
SP  - 41
EP  - 65
Y2  - 2024/04/27
ER  -