The Generation Z in Serbia: Ready for the Great Opening

Abstract

Serbian Generation Z originates from South-east Europe. They are a part of a nation that has always been divided between the East and the West and has experienced a constant transition (economic, cultural and political) for the last couple of decades. In Serbia, Generation Z has been under the same influences as elsewhere in the world – globalisation, technology and rapid development of the Internet have greatly influenced it and it could be said that the influence has not ceased to exist. Nevertheless, apart from the aforementioned, the representatives of the Generation Z in Serbia have faced some additional challenges during their childhood, and this distinguishes them from all the other European representatives of this generation: family (still being the backbone of Serbian society), religion, wars and their collective memory of it, as well as economy-related turbulences. The research presented in this chapter was carried out with a goal to show the attitudes, opinions and characteristics of this generation. The chapter provides not only an insight into the mentioned phenomena but also some recommendations for parents, teachers, companies and politicians, as well as suggestions for future research.

Citation

Alčaković, S. (2019), "The Generation Z in Serbia: Ready for the Great Opening", Scholz, C. and Rennig, A. (Ed.) Generations Z in Europe (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 199-216. https://doi.org/10.1108/978-1-78973-491-120191018