To read this content please select one of the options below:

Generation Z in Italy: Living in a Soap Bubble

Generations Z in Europe

ISBN: 978-1-78973-492-8, eISBN: 978-1-78973-491-1

Publication date: 30 September 2019


Several contradictions emerge in the ways in which Generation Z in Italy is, on the one hand, represented in public arenas and common sense and, on the other, when we look to the issues they face in confronting the socio-economic structure around them. This chapter specifically situates these emerging representations within the socio-economic scenario Generation Z lives in. We do this by interrogating statistical data – mainly ISTAT and Instituto Toniolo dataset. The overall picture sees Generation Z as not sharply different from the Millennials: it is a generation for which some structural constraints have been revealed already, but in respect to which they will face sharper conditions. Overall, we argue that statistical sources suggest that Generation Z is less worried about its future than it could be. The impact of the relative protective shell in which young people of this age find themselves has a role in this: one that is very much embedded in Italian culture and tradition. We conclude the chapter by conveying the idea that current Generation Z seems to be living in a soap bubble. By this we mean that the protection they enjoy and the somewhat positiveness with which they look at their future are due to disappear once they are constrained to deal with their responsibility outside of the family protection, in private life and in the labour market. Therefore the bubble that we see is specifically a soap bubble, given that it is likely to dissolve itself soon.



Benasso, S. and Cuzzocrea, V. (2019), "Generation Z in Italy: Living in a Soap Bubble", Scholz, C. and Rennig, A. (Ed.) Generations Z in Europe (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 149-168.



Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited