Generation Z in Spain: Digital Socialisation and Intellectual Capital

Abstract

Due to the recovery of the quality of life coming from a real estate boom and due to the extensive possibilities for leisure and work, the young generation in Spain looks with more optimism into the future as did generations before. Still, Spain is a nation with low employment prospects. This puts many professionals in a difficult position, having to sacrifice family relations for a better job. Another problem is the rate of university degrees, which is over the European average. Therefore, Generation Z has higher goals for their lives than previous generations. One of the traditional problems is that young people get high marks in their professional degrees but have a lack of employability skills and are therefore not always success in their first apprenticeship contract with companies. Generation Z has social skill problems with respect to empathy, communication and conflict management. Due to their digital style of life, they have substituted the gregarious relationships leisure for the bedroom culture of social networks.

Citation

Rubio Gil, M.Á. and Sanagustín-Fons, M.V. (2019), "Generation Z in Spain: Digital Socialisation and Intellectual Capital", Scholz, C. and Rennig, A. (Ed.) Generations Z in Europe (The Changing Context of Managing People), Emerald Publishing Limited, Leeds, pp. 61-87. https://doi.org/10.1108/978-1-78973-491-120191012