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Multi-play as a Disruptive Strategy

Jason Whalley (Newcastle Business School, Northumbria University, Newcastle, UK)

Pierre Vialle (LITEM, Univ Evry, IMT-BS, Université Paris Saclay, Evry, France)

ISBN: 978-1-78973-474-4, eISBN: 978-1-78973-473-7

Publication date: 11 July 2019

Curwen, P., Whalley, J. and Vialle, P. (2019), "Multi-play as a Disruptive Strategy", Disruptive Activity in a Regulated Industry, Emerald Publishing Limited, Leeds, pp. 121-139. https://doi.org/10.1108/978-1-78973-473-720191006

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Emerald Publishing Limited