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Growth-oriented Women Entrepreneurs: Strategies for Raising Money

Go-to-Market Strategies for Women Entrepreneurs

ISBN: 978-1-78973-290-0, eISBN: 978-1-78973-289-4

Publication date: 6 September 2019

Abstract

The identification, access, and acquisition of financial resources are critical to the growth of any entrepreneurial venture. To perform better, growth-oriented women entrepreneurs need financial resources. Unfortunately, obtaining financial resources is a greater obstacle for women entrepreneurs than for men entrepreneurs. This chapter considers three different options for growth financing: crowdfunding, angel financing, and venture capital. Suggested strategies for women entrepreneurs seeking to raise money are also offered.

Keywords

Citation

Brush, C. (2019), "Growth-oriented Women Entrepreneurs: Strategies for Raising Money", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 271-281. https://doi.org/10.1108/978-1-78973-289-420191031

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited