Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women’s Entrepreneurship

Abstract

Globally, the number of women entrepreneurs lags behind the number of men. Understanding how women entrepreneurs can be developed and fostered remains an open avenue of inquiry. One particular area of consideration is the role of other women in supporting and sustaining women’s entrepreneurship. Using social identity theory for our framing, we utilize in-person interviews with various women entrepreneurs across a range of global settings (urban Hong Kong, Singapore, United Kingdom, and rural India) to focus on understanding the roles of other women as they relate to entrepreneurship. Across settings, we found that women entrepreneurs identified four key roles that other women played in developing their ventures. Furthermore, certain roles, such as having a female role model, were critical in rural settings over urban settings. We thus consider the implications of having other women for women’s entrepreneurship broadly.

Citation

Balachandra, L. and Dublish, P. (2019), "Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women’s Entrepreneurship", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 239-260. https://doi.org/10.1108/978-1-78973-289-420191029