TY  - CHAP
AB  - Abstract South Africa is one of the most unequal societies in the world with women substantially less likely to be economically active than men. This chapter draws from the theory of planned behavior to examine the enablers and barriers to entrepreneurship in South Africa. Specifically, we examine how attitude toward entrepreneurship, subjective norms in the South African collectivist culture, and behavioral controls of resources influence women’s intentions to start a business. Based on interviews with two successful women entrepreneurs in South Africa, we highlight the key role that government, self-efficacy, and technology-based platforms can have in establishing women’s entrepreneurial intentions.
SN  - 978-1-78973-289-4, 978-1-78973-290-0/
DO  - 10.1108/978-1-78973-289-420191017
UR  - https://doi.org/10.1108/978-1-78973-289-420191017
AU  - Ajjan Haya
AU  - Crittenden William F.
AU  - Goneos-Malka Amaleya
ED  - Victoria L. Crittenden
PY  - 2019
Y1  - 2019/01/01
TI  - Technology and Self-efficacy: Empowering South Africa
T2  - Go-to-Market Strategies for Women Entrepreneurs
PB  - Emerald Publishing Limited
SP  - 125
EP  - 136
Y2  - 2024/04/25
ER  -