Shattering the Entrepreneurial Glass Ceiling through Social Media

Abstract

The number of women entrepreneurs has grown substantially over the last decade; however, there is still a gender gap in terms of access to capital, business size, and revenue. Women have weaker social networks and are less likely to receive funding, often facing discrimination in their attempts. As a result, most women entrepreneurs have fewer resources than men, making it harder for them to succeed in their new ventures. This chapter discusses how using social media can help women grow their social capital to improve access to funding, potential customers, and mentors – helping to shatter the entrepreneurial glass ceiling.

Citation

Beachum, N.D. (2019), "Shattering the Entrepreneurial Glass Ceiling through Social Media", Crittenden, V.L. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, Leeds, pp. 67-74. https://doi.org/10.1108/978-1-78973-289-420191011