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Calculating the Reputation of a Reviewer

Entrepreneurship and Development in the 21st Century

ISBN: 978-1-78973-234-4, eISBN: 978-1-78973-233-7

Publication date: 15 April 2019

Abstract

The advent and rapid spread of peer to peer (P2P) technologies warrant a paradigm shift in the way we look at concepts of trust, reputation, and reliability. Users wishing to maintain anonymity and privacy are finding it harder to transact online without ceding information to a third party. The value of the marketplace is brought out through the reviews market, but there are factors that make reviewing products unappealing for users. To explore this issue, the author analyzes some of the metrics published by Amazon.com to see how people choose to trust reviews, if they do at all, and what the author can learn from the people who want to help others on the platform. This will help us assess the urgency to create value in a centralized, verified, and accredited supply of honest information. Then, we can make a case for open, P2P, decentralized, and anonymous marketplaces since they can implement a higher bar for trust and reliability.

Keywords

Acknowledgements

Acknowledgment

I’d like to thank my advisors for their guidance, my peers for their support, and my parents for their blessings.

Citation

Narayanan, S. (2019), "Calculating the Reputation of a Reviewer", Sergi, B.S. and Scanlon, C.C. (Ed.) Entrepreneurship and Development in the 21st Century (Lab for Entrepreneurship and Development), Emerald Publishing Limited, Leeds, pp. 231-240. https://doi.org/10.1108/978-1-78973-233-720191013

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited