Sport Startups: What Does the Future Hold?

Abstract

Sport startups are a new type of startups that are rapidly emerging in the global marketplace as a way to include digital technology innovations in new business ideas. The idea behind a startup is that an entrepreneurial idea can quickly become reality and lead to more sustainable business ventures. The sport industry is a recipient of many innovations and needs to rapidly introduce these innovations in order to be competitive. This chapter focuses on how startups have emerged and the reasons why they are useful to the sport industry. The role of technological innovations in spearheading change is discussed together with some suggestions for future research ideas.

Citation

Ratten, V. (2020), "Sport Startups: What Does the Future Hold?", Ratten, V. (Ed.) Sport Startups: New Advances in Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 105-116. https://doi.org/10.1108/978-1-78973-081-420201008