The Need for Entrepreneurship in Sport Startups

Abstract

There has been increasing interest in sport entrepreneurship as a field of study due to the way it bridges theory and practice. This is certainly relevant in the startup context that emphasizes an entrepreneurial approach for developing a business model. This chapter focuses on the importance of sport to society by focusing on entrepreneurship, thereby connecting the sport entrepreneurship literature to the new field of startups. This enables a better understanding about the value of entrepreneurship to the sport industry and in particularly the startup culture.

Citation

Ratten, V. (2020), "The Need for Entrepreneurship in Sport Startups", Ratten, V. (Ed.) Sport Startups: New Advances in Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 17-28. https://doi.org/10.1108/978-1-78973-081-420201002