TY - CHAP AB - Abstract This chapter focuses on clarifying the cooperation and convergence between tourism and audiovisual (AV) sectors in Hamburg and Riga. In light of increasingly easier and more accessible travel, the tourism sector is a growing trend in most countries and regions. To what extent does this affect cooperation with the AV sector? The chapter gives an overview of different types of cooperation in these regions and brings out the main obstacles for innovation. When describing the innovation systems, focus is put on institutional frameworks in these two regions. We end by arguing that raising the demand for innovation in the tourism sector is a real challenge and demonstrating that the public sector plays an important role in driving the cross-innovation processes between the observed sectors. SN - 978-1-78769-980-9, 978-1-78769-977-9/ DO - 10.1108/978-1-78769-977-920191019 UR - https://doi.org/10.1108/978-1-78769-977-920191019 AU - Lassur Silja AU - Tafel-Viia Külliki ED - Indrek Ibrus PY - 2019 Y1 - 2019/01/01 TI - Meso-analysis of Cross-innovation between Tourism and Audiovisual Media: The Case of the Public Sector’s Driving Role T2 - Emergence of Cross-innovation Systems PB - Emerald Publishing Limited SP - 173 EP - 192 Y2 - 2024/04/19 ER -