TY  - CHAP
AB  - Abstract This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.
SN  - 978-1-78769-980-9, 978-1-78769-977-9/
DO  - 10.1108/978-1-78769-977-920191007
UR  - https://doi.org/10.1108/978-1-78769-977-920191007
AU  - Ibrus Indrek
ED  - Indrek Ibrus
PY  - 2019
Y1  - 2019/01/01
TI  - The Study, Its Design and Its Social Pre-conditions
T2  - Emergence of Cross-innovation Systems
PB  - Emerald Publishing Limited
SP  - 3
EP  - 15
Y2  - 2024/09/22
ER  -